SurePulse enables small businesses and local marketing professionals to control their marketing activities and evaluate ROI with one simple platform.
Surefire Social launched an exclusive new campaign and content management feature to SurePulse, a turnkey digital marketing platform for local businesses and internet marketing consultants. The campaign publishing feature equips a business and its marketing consultants to take full control over publishing by writing, editing and posting blogs directly to a website, posting to social networking sites, and managing directory presence on more than 60 local directories in real time. Embedded in this functionality is the ability to manage workflow with a calendar and approval process that will be useful for any marketing agency or independent marketing consultant who has small business customers, or an SMB with in-house marketing personnel.
SurePulse enables small businesses and local marketing professionals to control their marketing activities and evaluate ROI with one simple platform. Content publishing is the third major feature addition to SurePulse this year. The other two, released earlier this year, are the ability to listen to and tag phone calls, and management of Google My Business pages.
“It’s critical for business owners to measure the effectiveness of their lead generation dollars, and to have control, transparency and understanding of the ROI from marketing activities,” said Chris Marentis, founder and CEO of Surefire Social. “Those dollars are spent across multiple digital channels and must all be tracked. Through SurePulse, we collect results from web, mobile, social and directories, and provide easy SEO, social media and local directory management. Local business owners can either operate their marketing themselves or have us do it for them.”
The number of marketing technology tools available to small business is overwhelming. Scott Brinker of Chiefmartec estimates there is over 3,800 marketing technology solution providers. Business owners, CMOs and marketing executives have a challenge finding tools that give them a single view of their marketing activity and also allow them to take immediate action.
Using SurePulse, a business can measure, control and optimize performance of multiple marketing campaigns and channels. The platform brings together data from website/mobile, social, reputation, local directories, Google AdWords/PPC and social advertising channels, all into an easy-to-use interactive interface.
In addition to the existing marketing metrics and Key Performance Indicators in one place, the new SurePulse publishing feature allows businesses to:
- Publish to social media: Easily post to Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Foursquare and Instagram using the built-in review and approval process.
- Publish to a website: Small business owners can use the publishing feature to instantly post to their blog. Agencies and marketing consultants can use SurePulse to get their posts approved and posted to the client’s blog.
- Publish to local directories: Post new and seasonal offers to local directories and update business info, NAP data, etc. This eliminates the need to make manual change requests to 60+ local directories when announcing extended hours, current promotions and other time-sensitive changes.
SurePulse is effective for national brands with dealer networks and for multi-location small businesses. All Surefire Social marketing customers get access to SurePulse.