On July 12th, 2018, top digital marketing and advertising minds will come together at LOCAL IMPACT Los Angeles to discuss the latest in locally-targeted marketing and advertising campaigns.
Shashi Bellamkonda – Surefire’s Chief Marketing Officer – Joins Event Panel
Shashi Bellamkonda, Surefire Local’s Chief Marketing Officer, is set to speak as part of a panel on “Local as a Service (LaaS) Workshop. With the rise of local marketing automation, there has never been a better time to get caught up on the latest and greatest so that you’re prepared to make the 2nd half of 2018 the best it can be.
Local as a Service (LaaS) Workshop Details
When: Thursday, July 12th
Time: 1:30 to 2:15 PM
The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. This Local as a Service (LaaS) Workshop will examine how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.
To explain the dynamics of local media markets and how they are evolving, three local marketing experts lead this workshop.
- Andy Arnold from Ansira will offer a unique and compelling description of “brand to local” and the importance of engaging in successful local marketing. Andy’s background make his insights exceptionally vital as he shares his experiences successfully launching initiatives for auto manufacturers, including marketing automation services.
- Shashi Bellamkonda from Surefire Local understands the ins and outs of business automation and will offer actionable strategies during this workshop. Recently honored as a Washington DC Top 100 Tech Titan, Shashi brings a tremendous understanding of local marketing and has a proven track record helping companies implement the right technology and tools.
- Alexi Nocifera will describe the opportunity he sees for brands trying to localize consumer engagement. Alexi will explain how brands can discover local sales and marketing opportunities, active campaigns to drive sales and traffic and share a success story from the first curated network of Brand Ambassadors that programmatically activates local marketing initiatives across the US.