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(1:40) In This Episode: Scarcity
The reality is that some businesses have a certain amount of scarcity. Scarcity as it relates to opportunity, leads, clients and projects. Some businesses, however, have an abundance of those things. Why is that the case? In this episode of Remodeling Mastery, Mark will explain how companies that understand scarcity vs. abundance are the ones that are able to deal with scarcity. Join Mark as he explains what scarcity means and how it relates to your business. He also gives tips on how your business can deal with scarcity better.
(14:05) Thought Leader Interview with Ed Johnson, Executive Director & CEO of the Better Business Bureau Mid-Atlantic Region
The BBB is a highly recognized and respected non-profit organization. It is the largest community of trusted businesses in North America. Ed Johnson has been with the BBB for over 30 years and he’s been the president and CEO for the BBB in the DC area for over 23 years. Join Ed and Mark as they discuss the BBB and how you can leverage it to improve and take your business to the next level.
“Throughout the United States in 2018 there were over 170 million inquiries to the BBB on various companies. Whereas there were only 860,000 complaints. So what this tells you is that more people are calling to find out about a company before they do business with them so they don’t have to complain later.”