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Voice Search Popularity Increases and What It Means for Home Services Contractors

We’re thrilled to see our efforts in making home services contractors successful in digital marketing pay off, especially when it comes to new technology and trends. No matter how technology changes (which is a lot!), our approach to growing your business online continues to bear fruit. More and more, homeowners are using relying on voice …

By Shashi Bellamkonda | 1 day ago |

Video Ads are Affordable and Effective: Start Low-cost YouTube Ads

New data is showing that 46% of homeowners take action (like calling your business or submitting an inquiry from your website) after viewing a video ad. This means that by adding the power of video ads on YouTube and the Google Display Network, you can advertise to homeowners at moments that matter the most. Even …

By Steve Eastlack | 4 days ago |

What Could You Accomplish in Your First 7 Minutes on the Surefire Cloud?

At Surefire Local, we partner with hardworking people to connect them to a hardworking platform. When you sign up with our team, you aren’t receiving a generalized marketing package. From the start, our digital marketing experts will build a thoughtful plan tailored specifically to your businesses needs. And after you sign up with Surefire Local, …

By Amanda Hernandez | 4 days ago |

Appear in Smart Speaker Search Results with the Surefire Local Marketing Cloud

Did you know that the 6th top-most search on smart speakers relates to finding home services? This is a huge opportunity for contractors, considering the 43 million Americans who have access to smart speakers (there are quite a few lucky folks who’ve scored one by attending one of our webinars). I’m guessing, you’d like to …

By Jenny Sylvers | 1 week ago |

Let’s Talk About Reviews

If there’s one thing to be said about marketing and business in general, it’s that you always want to be in tune with your customers. We take that to heart here at Surefire and it’s why we’re constantly reaching out to our customers to ask for their opinions and feedback. Lately, our conversations have been focused …

By Steve Eastlack | 2 weeks ago |

Your Reviews, Going Viral With Your Marketing, Making 2019 Predictions + More

    November 30th, 2018 Don’t see the images? Turn them on! End of month reflections Hope everyone had a great Thanksgiving weekend and started this week very well. This week we were very excited to have a 1-day Google Masterclass Series, which had an audience of more than 400 contractors. I am going to …

By Michelle Lettmann | 2 weeks ago |

Your Copy of the Google Masterclass Series – The Future of Contractor Marketing Presentations

Surefire Local brings you an all-new masterclass series! Our inaugural Google Masterclass Series brings together hundreds of home services businesses for a free online workshop with 4 sessions. In these sessions, you will learn how Google has become the biggest social network and what that means for your business, the important search signals that Google …

By Steve Eastlack | 2 weeks ago |

2019 Predictions

This article was originally run by Pro Remodeler. Click here to download the PDF version. Understanding these changes in the market will help you position your business. Often in life, the difference between winning and losing doesn’t lie in being better or smarter – it is in making better predictions. This dynamic is also true in business.  If you …

By Mark Richardson | 3 weeks ago |

5 Ways Your Construction Company Can Go Green

Going green is a hot trend in the construction industry, for both residential and commercial building and remodeling projects. In fact, more than 2.2 million square feet are Leadership in Energy and Environmental Design (LEED) certified every day, according to the U.S. Green Building Council (USGBC). But getting LEED-certified isn’t the only way your construction …

By Rieva Lesonsky | 1 month ago |

Veteran-Lead Home Services Businesses Can Now Update Their Google Listing with Special Recognition

Thank you to all of our veterans and thank you for deciding to join the home services business arena. Google announced this week – National Veterans Small Business Week – that they are making it easier to identify veteran-led businesses on Google. There is a new option in the Google My Business dashboard which identifies …

By Steve Eastlack | 1 month ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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