Remodeling Mastery Episode 127: Transparency | Thought Leader Interview with Brian Gottlieb - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

9

Aug

2019

Remodeling Mastery Episode 127: Transparency | Thought Leader Interview with Brian Gottlieb

Education

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(1:18) In This Episode: Transparency

It’s a quality two-thirds of homeowners look for when researching remodelers, but one many contractors are uncomfortable demonstrating. With customers demanding that transparency be the norm in business, and companies feeling forced to give away their secret sauce, can we find a middle ground that satisfies and delivers value to both? In this episode of Remodeling Mastery, Mark explains the ins and outs of disclosing some information traditionally kept private—think pricing structures, internal processes and profit margins—and why meeting homeowners’ expectations of transparency is to everyone’s ultimate benefit.

(12:28) Thought Leader Interview with Brian Gottlieb, CEO of Tundraland Home Improvements

If anyone deserves to be called a thought leader, Brian Gottlieb is it. It takes a special kind of thinking to be able to start a business in the middle of the Great Recession and then grow it into a brand with an almost unheard-of conservative goal of $50 million. In this riveting interview, Mark and Brian talk about the value of hanging out with other growth-focused individuals, how genuine community service builds business, Tundraland’s out-of-left-field approach to solving a communication crisis, and more. Stick around; you’re in for a treat!

“When the conversation of competition comes up, we don’t pay much attention to it—because if our competition wants to copy our performance, they first have to copy what goes on inside of our people’s heads.” —Brian Gottlieb

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In 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they’re seeing out there in the marketplace that could have a monumental impact on your business.

Steve Eastlack

Hi there! I’m Steve – a Marketing Manager at Surefire Local. My passions include marketing, writing, and dreaming up stories of what could be. I’m driven by my desire to want to help small business owners succeed through creative content marketing and branding. I believe the best type of marketing taps into the power of storytelling and connects with people on a personal level. When marketing is done right, there’s no greater feeling than seeing the lasting impact you have on someone’s life after they’ve engaged with your brand.

By Steve Eastlack | 2 weeks ago |

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