We find ourselves living in a mobile-first era and are gradually entering a mobile-first index when it comes to Google search. This is because we as consumers are more attached to our smartphones and tablets today more than ever, and that isn’t changing anytime soon. In fact, more than 50% of searches are made on a mobile device. Due to the increasing use of mobile devices for searching online, Google now penalizes websites that are not mobile-responsive.
With that in mind, responsive website design isn’t only an innovation; it has become a standard component of any SEO plan for home improvement businesses. Here are three reasons why all home improvement contractors should have a mobile-responsive website for their business:
3 Reasons to Have a Mobile-Responsive Website for Your Home Contracting Business
- Google puts responsive sites at the top of the SERPs. Since responsive websites adapt, fit and retract to accommodate a wide range of devices, they generally provide an optimal user experience. This is important for Google, so expect the search engine behemoth to prioritize your site in their results page. To see how mobile-responsive your website really is, go to search.google.com/test/mobile-friendly and enter your website URL.
- Responsive design boosts conversions. According to Google, there’s a 61% chance your visitors will leave your website if it’s difficult to navigate. If they have a positive interaction with your mobile-responsive site, though, 97% are more likely to convert.
- A mobile-responsive website is easier to manage. Embracing a responsive design is more efficient and cost-effective. This allows you to manage just a single version of your company’s site, without requiring additional resources.
Get a free guide!
Want to learn more about getting a mobile-responsive web design, plus other tips to help your home improvement business attract more local traffic to your site? Here’s a digital marketing guide to help you out: “How to Build a Website That’ll Win You More Customers”. Download it now for more tips and info!
Surefire Local is a full-service technology and digital marketing company. Our marketing software – the Surefire Local Marketing Cloud – is a single platform that allows home improvement businesses to see more, do more, and get more help with their local marketing. Ultimately, this hardworking marketing platform closes the gap in the journey from prospect to customer, bringing technology and marketing together for success. Call or text (571) 327-3391 or email email@example.com today to schedule a complimentary consultation to get an expert analysis of your online presence and website.