Voice Search Popularity Increases and What It Means for Home Services Contractors

We’re thrilled to see our efforts in making home services contractors successful in digital marketing pay off, especially when it comes to new technology and trends. No matter how technology changes (which is a lot!), our approach to growing your business online continues to bear fruit. More and more, homeowners are using relying on voice assistants like:

  • Google: Google Assistant (iPhone app, Android phones, smart speakers, Smart displays)
  • Amazon: Amazon Echo speakers, screens, Alexa app on phones
  • Apple: Siri
  • Microsoft: Cortana

Surefire Local customers (like Hinkle Roofing featured in the example below) are winning at voice search. Some of the reasons for this are:

  1. Building websites for our customers that follow best practices in structured data and local schema that gets recognized by all search engines and used to power voice search queries.
  2. Emphasis on 4 signals by Surefire that we evangelize to our clients: (1) Proximity to searching homeowner, (2) Recency of content, (3) Relevance of Content, and (4) Prominence through links from other websites like associations and local chambers of commerce.
  3. Cloud-technology elements that include directories that power voice search.
  4. Emphasis on Google My Business and it’s integration with the Surefire Local Marketing Cloud.
  5. Google LSAs (local service ads) that receive prominence in voice results
  6. and for Amazon’s Alexa: Surefire’s one-click optimization powered by Yext and Yelp listings.

Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Local – Bellamkonda is also the Adjunct faculty member of Georgetown University. Shashi is passionate about helping small business and has spoken on Small Business and social media tools at conferences like SXSW, IABC, PRSA, Mid-Atlantic Summit, MarketingProfs and Affiliate Summit.

Shashi was honored with the Washington Business Journal’s Washington Minority Business Leader award. He was previously featured in Washingtonian’s Top 100 Tech Titans list in the Community and Thought leadership category of the Washington Tech Titans list and the Washington Business Journal called him the Social Listener.He has co-authored chapters in two books also been featured in 15 Books on marketing and social media.

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