Businesses that tap into the wealth of Google tools—which now include Google+, Google AdWords, Google Offers, Google Maps, etc.—are sometimes overwhelmed by all of the data that’s made available. Each Google tool comes with its own set of data and management system, all of which take time to review, manage, and analyze on a regular basis. Depending on the size of your business, managing Google may even seem like a full-time job.
Thankfully, Google has recently introduced a dashboard that combines data from all of these tools and makes it available to business users through an easy-to-view dashboard.
Businesses that start a new Google+ account will have immediate access to the new dashboard, but it may take some time for the dashboard to roll out to all current business users.
Make Updates in a Snap
Any time your business needs to make an update—for example, if your main phone number changes—it’s important to change the information online as quickly as possible. But as any marketer or brand manager knows, this process can take some time. With the new Google+ dashboard, however, you can quickly update the information on your Google+ page as well as on your Google Maps and your search listing.
From the dashboard, business users also receive Google+ notifications and post new content, saving you even more time.
View Key Stats from the Dashboard
Instead of having to jump from one set of statistics and performance data to another, the Google+ dashboard puts them all in one place. This makes it easy for local marketing experts to compare results across all of the Google products. If you notice that your Google+ page is performing well but your Google Maps page isn’t, it may be time for you to take a closer look at your Google Maps content.
Integration with all Google Tools
Best of all, since Google built this new dashboard itself, it allows for perfect integration with the other Google tools. Facebook, in contrast, allows outside entities to create their own similar dashboards. Unfortunately, the dashboard is not integrated with Blogger, Google’s popular tool for blogging.
Overall, this move is great for small business owners who manage more than one Google product. With all new tools, it will take businesses some time to adjust to the new setup, but this change is sure to save you time in the long run.
Besides saving time, the new Google+ dashboard provides businesses with a high-level snapshot of how their local internet marketing is performing. By keeping up with business needs, Google is continuously increasing its overall value to its business customers.