Pinterest, arguably one of the top social media networks for business has been making a host of changes designed to improve the user experience.
Here’s how small businesses can use these recent changes to better connect with a larger pool of Pinterest users. Take advantage of a sharing network that’s seeing explosive growth while only in its infancy.
For Pinterest, Bigger Is Better
Because Pinterest is a visual platform, its team is always looking for ways to make it more, well, visual. Which brings us to a recent, and quite noticeable change; Pinterest increased the size of its images. Both personal and business account owners often add quotes or text to images; with the new size, users will be able to read the quote without having to open the pin, which makes for easier browsing.
Measure Your Success Without Leaving Pinterest
Although businesses have had access to third-party analytics tools, now you can see how your efforts have paid off without leaving the Pinterest platform. The social network rolled out its own analytics tools in March, but there’s an updated version that comes with the other Pinterest updates. With the new analytics tools, you can find out:
- The average number of repins
- The number of people directed from your business website to Pinterest
- The number of clicks to your website from Pinterest
- And more
Better Search and Navigation
With the updates, Pinterest has made it easier for users to search for more pins. Pinterest will suggest keywords to users as they type in the search box, a practice that is common for search engines like Google and Bing.
Also, some users found it frustrating when they clicked on a pin and Pinterest sent them back to the top of the page they had been browsing. With the recent changes, Pinterest keeps the user’s place, making the user experience more efficient and less frustrating—a win for businesses, too.
See the Updates Live
Pinterest is gradually rolling all of these changes out to users, but thankfully, if you can’t wait for the rollout, you can click on “Get it now” on the top of your Pinterest home page to see the updates instantly.
Get Started with Pinterest Today
It’s not too late to get started with Pinterest if you haven’t already. For small business owners, however, taking on another social media network may seem overwhelming. Thankfully, marketing professionals are available to help business owners in several industries with local social media marketing as well as other areas of local internet marketing.