When it comes to local social media marketing, visual content is king. Social media networks have been launching video apps that make it easier and faster to upload and watch videos online. But sometimes six seconds on Vine or even 15 with the new Instagram video feature is not enough.
That’s why YouTube is reminding us that it’s still relevant for local marketing experts. Contractors who had been scrambling to come up with an idea for a six-second video can breathe a sigh of relief. While people are still catching on to Vine and the new Instagram tool, YouTube already attracts millions of visitors each day. And its growth is continuing, especially on its mobile app.
Despite the attention that Twitter and Instagram have received for tools for short videos, there’s still an audience for longer videos, which HubSpot points out here. Think of it this way: No matter how many people buy energy bars at convenience stores, there will always be people who eat at sit-down restaurants. In fact, the same people who buy energy bars probably eat at restaurants, too.
The same is true for videos. Although some people might prefer to snack on shorter content, many web users will be happy to watch a longer video on YouTube. Shorter videos might be easy for people to share with their friends online, but your customers might not be inclined to share any type of video. Some companies have even found success after lengthening their YouTube videos.
How Contractors Can Use YouTube
Contractors might use videos to post short how-to videos online, or you might show your customers how you transformed a client’s kitchen from start to finish. Whatever your subject, it’s important to keep people coming back to your company’s YouTube channel. Post new videos on a regular schedule so that people will know when to tune in. Think of your YouTube channel as if it were a TV channel; if you only aired a TV show once in a while, people would probably be pretty disappointed.
Tell Your Company’s Story
If you use YouTube effectively, it can help you tell your company’s story. Make sure that you’re creating high-quality, original videos. Just like the other new video tools, your customers and YouTube followers can share your videos with their friends online. Keep in mind that people still use words to search for video content, so make sure that you add meta data tags to your YouTube videos.
We in the marketing industry understand that it’s easy to get distracted by the latest trends in social media, but YouTube proves that some of the established social media platforms can still benefit your contractor business.