Link Up: Your guide to understanding how to make the “right” friends

Yes, search engine algorithms are a constant moving target.  No matter how much research is done, the exact equation is always changing.  But no matter what, a consistent major player in establishing SEO is link building.  For those of you unsure of what this means: it is having another website link to your company (or something your company has done) on their own website or social media pages.  It is the way these search engines figure out the connection of pages and how they are related.  It is also a key element in establishing how popular your company is in the internet sphere.  How popular your company is plays a large factor in these algorithms.  So how can you make sure that you are linking with the right connections?  There are a few rules to follow to make the most of your online connections.

  1.  Link with only trusted sources.  The algorithms are trying to figure out what “neighborhood” your company lives in and you don’t want to be thrown in on the bad side of the tracks.  When linking to another site, make sure that they are trusted and secure.  If any site links your company, you want to make sure that they are not spam like.  If they are, kindly ask them to please remove the link.  Associations are important, and your company and SEO are judged on your friends.
  2. Don’t ignore social media.  Long time ago, social media was not factored into linking.  However, today that seems to be changing.  This is especially true for users of Google+.  Companies with a large social circle, who share a lot of content, are finding themselves higher in search engine results.  While linking with other company websites still holds more weight, optimizing shared content in the social media world does not hurt.


While at first it can seem like a daunting task, linking can be quiet an easy way to establish SEO.  This article is the first of two parts.  The second article follows with how to establish linking through your already established connections.  Small businesses are a natural at this, and it should be taken full advantage of.  Please look for the follow up article to find out how you can make the most of linking.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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