GenNext Media Announces Surefire Local System to Help Home Services Contractors Dominate Local Search for Contractor Leads - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform





GenNext Media Announces Surefire Local System to Help Home Services Contractors Dominate Local Search for Contractor Leads

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Surefire Local for Contractors increases contractor lead generation by providing education, tools and services to dominate the local market.

Reston, VA (PRWEB) May 7, 2010

Chris Marentis, owner of GenNext Media LLC and creator of Surefire Local, small business and contractor online lead generation.

Using the Surefire Local System, contractors will dominate their local search for contractor leads, beating out the competition and winning the lead generation game,” said Marentis.

Reston, Va., May 3, 2010 — Home services contractors seeking quality contractor leads often find themselves paying for leads that go nowhere or competing for the same leads as other contractors. GenNext Media LLC is launching Surefire Local for Contractors , helping local home services contractors to increase contractor leads by achieving the top positions in Google local and other search engines.

Surefire Local for Contractors provides online resources and a learning center designed to connect home services contractors with the knowledge and tools necessary to obtain quality leads for their businesses. The system includes social media, website development and local search engine optimization (SEO) specifically for contractors who want to dominate the local search for contractor leads.

“Surefire Local for Contractors has gone through a six-month beta period in which we have worked with 30 different contractor businesses, allowing us to see how effective the learning tools and done-for-you services are for bringing in quality leads,” explained Chris Marentis, Founder and CEO of GenNext Media LLC.

According to Marentis, typical lead generation tactics are no longer effective. Contractors are finding that newspaper advertising, radio, direct mail and even purchasing leads are providing few profitable leads. Reports reveal that one-third of Internet searches are for local businesses, which is why home services contractors who leverage Internet marketing are the ones obtaining the contractor leads.

Because contractors understand the unique needs of home services contractors, Surefire Local has developed partnerships with premiere contractor education organizations,

David Yoho Associates and Certified Contractor Network, launching the system as the first lead generation program designed for contractors, by contractors.

“We are pleased to announce a partnership between and Surefire Local,” said David Yoho, President of David Yoho Associates. “Great ideas emerge when strategic partners share information and implement their findings.”

Marentis will speak on contractor lead generation and Surefire Local case studies at the David Yoho Associates Home Improvement Profitability Summit (HIPSummit) May 5-6 in Chicago and at the Certified Contractor Network Owners Conference (CCN) June 14-16 in Park City, UT.

About GenNext Media LLC and Surefire Local for Contractors:

Founded in October of 2008, GenNext Media LLC is revolutionary interactive media and marketing services company founded by Chris Marentis, former CEO of Clearspring Technologies and SVP of America Online. GenNext Media’s system, Surefire Local for Contractors, guides home services contractors to increase profitable lead generation by leveraging next generation distributed web platform technologies and applications like social media to dominate niche markets.

Surefire Local will launch additional systems in 2010 for insurance agents, real estate agents, and mortgage brokers. For more information about Surefire Local for Contractors, call 703.896.7688 or visit

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 7 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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