A business associate of mine sent me a text about a month ago telling me about this new up and coming social network. She told me that she thought I’d really benefit from it and asked if I’d like an invitation to join. I said ‘yes’, and she was right—it’s a great new tool that could really benefit a local business in an indirect sense.
The name of this new up and coming social networking platform? Pinterest.
Pinterest was created so people can share things they like with others—all in picture form. It can be anything from food to travel destinations. The variety is endless. What’s neat is people use Pinterest to pin what they like or what they find interesting so others can see it, too.
Like Facebook, Twitter, and other social networking sites, Pinterest has its own lingo, which includes:
- Pin: An image that’s been added to Pinterest.
- Pin It button: If you have a website with images, this button can be placed on that website. This allows people to pin photos on your site to Pinterest. As a bonus, the pin includes a link that links back to the website it originated from.
- Pinboard: A cyber board where one can create themes to place pins in within their account.
- Pinner: This would be you! It’s the person using Pinterest to share photos.
- Pinning: This is when you share content others can see.
- Repin: This is when you pin something someone else has already pinned within Pinterest.
When using Pinterest, you’re also able to comment on other people’s pins, as well as “like” them, along with sharing them on other social media sites like Twitter or Facebook. Pinterest is unique compared to other social media networking sites due to the fact that it connects everyone all over the world through pictures of things they find interesting.
Pinterest can be beneficial for a local business because it can help bring in more traffic to their local business sites. This occurs because ‘Pins’ link back to the sites the picture being ‘Pinned’ originated from, which means it essentially creates back links to the originating site. If people like a certain pin, they may follow the pin back to the site to learn more about the picture, which means by default they may find other content interesting on that site, as well (like information about your local business!).
However, a local business needs to remember that when using Pinterest, they can’t use it to directly promote their local business, but it’s still a very smart business decision to have a Pin It button on your local business website. By doing so, people can ‘Pin’ what they find appealing or interesting, which means that you need to simply post pictures and success stories with pictures about your local business, so people will see it and hopefully “Pin” it. When they do, it will show up on their Pinterest site, and when people click on the image, it will link them back to your local business website!
To join Pinterest, you need an invitation, and once you join, you can invite others to join, as well. So stop what you’re doing, go to Pinterest, and request an invitation to set up your Pinterest account today!
I look forward to sharing more info on this tool in the near future.
Are you currently using Pinterest for your local business? Please let us know below!