Local Business Website Optimization Part II – Site Speed

I said it last week in my post, Local Business Website Optimization Part I – Content Strategy, and it’s so important that I’ll say it again:

As more research becomes available, incorporated with first-hand experience, it’s clear to me that search and discovery should be the emphasis of any local business online marketing strategy. It can literally make or break a business in today’s online world, because the businesses that get it can soar; while those who don’t, well, you don’t want to be one of them.

And to be found online, you must have an optimized website. Last week, I shared the importance of online content and developing an aggressive content strategy for your local
business. Today, I’m going to talk to you about the other very important aspect of website optimization, which is site speed.

Site speed is HUGE for your online presence. Patience is not a strong suit of our online
target audience. If your site doesn’t load quickly, online viewers will easily enter another URL without waiting.

And this goes for a mobile webpage, as well. With more and more users accessing the Internet with Smartphones, you want to be sure to have a mobile friendly webpage that loads quickly.

Two easy steps you can take to ensure your website is optimized:

1. Be sure your site speed tests while. The following sites offer free website speed
testing tools.

2. Begin building a mobile friendly site that loads quickly, if you don’t already have one. Do a Google search to find a mobile site builder, or go to one of the following sites for more information:

Again, I can’t emphasize enough the growing significance of search and discovery to grow your business online, and web site speed is a very important component to make this happen.

Do you have any tips you’d like to share to boost website optimization? We’d love to hear them!



Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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