83%
growth in total website traffic YoY
79%
growth in map views YoY
21%
growth in actions taken from their Google My Business listing YoY
Client Industry:
Auto Services
Client Headquarters:
Fairfield, California
Challenge Summary:
5-Star Car Wash had no access to the digital marketing tools they needed to build an online presence for their locations and grow each efficiently, and recognized the benefits of utilizing an all-in-one platform to fuel their local growth.
Solution Summary:
Surefire Local Marketing Platform
Content Creation
Lead Generation
Online Advertising
Reputation Management
Online Presence
Digital Marketing Strategist
The Challenge
The team at 5-Star Car Wash understood that to grow each location and reach more local customers in cost-effective and efficient ways, they would need to rethink how they leveraged technology in their business.
Prior to partnering with Surefire Local, 5-Star Car Wash had no access to any of the digital tools that they needed. They weighed the pros and cons of using either an all-in-one or siloed tech stack for their business, and ultimately settled on searching for an all-in-one marketing platform that would provide them access to all the digital tools they’d ever need in one convenient place. Only then, they recognized, could they attain the transparency of data they needed to visualize their true marketing ROI across all campaigns and channels. That journey led them to discovering Surefire Local.
Working together with Surefire Local and their Digital Marketing Strategist, they were able to successfully reimagine their online presence with the Surefire Local Marketing Platform, and develop and execute a hyperlocal marketing strategy powered by an all-in-one platform that increased their local reach in both of their markets.
The Solution
By connecting their online presence together across all channels with the Surefire Local Marketing Platform, 5-Star Car Wash gained the transparency of ROI they ultimately sought. They’re now able to track and measure local traffic to their website and how their visibility compares to their top competitors, listen to phone call recordings and track how people are finding them online. They’re then able to take those insights to further improve their digital presence and build a brand that meets their customers needs and expectations.
Together with their Digital Marketing Strategist, they successfully developed and launched a fully coordinated strategy for both of their locations. They were able to establish a consistent brand across their website, paid ads, content, reputation, social media, and other aspects of their online presence that made their locations more accessible on Google and other search engines.
"Creating content is one of my favorite things about the Surefire Local Marketing Platform. Before I had to sign into my website, Facebook, Twitter, Instagram, and Google My Business one at a time to post my latest blog post or social update. But now I can do that all at the same time with the Surefire Platform. It’s helped save me an hour of time each week, easily. The Gallery and Review Request features are the other two I find myself using every week."
The Surefire Difference
The 5-Star Car Wash team now executes their marketing strategy with confidence, less stress, and has eliminated any guesswork over whether or not they’re getting any real ROI from all their efforts. As a direct result from maintaining an updated Google My Business listing with ease using the Surefire Local Marketing Platform, their team has seen a tremendous growth in visibility. Their increased Google activity through publishing GMB Posts, sharing photos, and engaging in Questions and Answers, paired with their ability to consistently create and publish new content across their blog and social media channels has led to their business becoming an established and trusted pillar of their local community. Their team has been able to fuel their local growth in the following ways:
- 83% growth in total website traffic YoY
- 79% growth in map views YoY
- 21% growth in actions taken from their Google My Business listing YoY