Surefire Local Hires Local Media Technology Veteran Tom Lewis as Chief Revenue Officer
Accomplished Tech Leader Lewis to Help Expand Surefire Local’s National-to-Local Partnerships and Strategies; Company Also Announces Addition of Vice President of Digital Marketing Brian Seskin
Herndon, VA, March 10, 2014 – Surefire Local™, a provider of local digital marketing strategies, today announced that it has named accomplished local media technology leader Tom Lewis its Chief Revenue Officer (CRO). As CRO, Lewis will be responsible for leading the sales operations and business development for the growing organization.
Lewis has held various C-level positions at leading DC-area technology companies and his 30 years of experience working with innovative tech start-ups and enterprises will help Surefire Local scale its overall offerings and capabilities to a broader set of partners and national-to-local clients.
“Tom brings energy, experience, and a unique perspective to our business. He has a deep background in helping companies rapidly grow and scale in the local-mobile-social space,” said Chris Marentis, CEO, Surefire Local. “His multidisciplinary business background will be an invaluable asset as our company continues its tremendous growth”.
Lewis was most recently senior vice president of business development for Vocus. He also served as president and CEO of Innovectra and helped drive the company’s successful acquisition by ZipLocal.
“Surefire Local has a great foundation and a big opportunity to continue delivering local digital marketing strategies and technology solutions in a scalable way for both national enterprises and small businesses,” said Lewis. “I look forward to joining Surefire Local’s experienced team during this exciting phase of growth.
Surefire Local also announced today that Brian Seskin has joined the company as vice president of digital marketing. In this role, he will be responsible for the management and oversight of Surefire Local’s paid search campaigns. Seskin previously served as vice president of digital marketing for NBC Universal’s iVillage.
About Surefire Local
Surefire Local delivers powerful enterprise SaaS marketing solutions for national brands that want to drive visibility and sales for local dealers and franchises. By providing a personal, coaching-centric approach at the local level, Surefire Local increases visibility through coordinated national and hyper-local search, retargeting, social and mobile marketing programs that deliver quality leads. For more information, visit surefirelocal.com.