HARDWORKING MARKETING FOR HARDWORKING PEOPLE
Are you pricing your services correctly? Too many business owners are making the mistake of relying solely on cost-plus pricing and failing to see the incredible strategic opportunity that value-based pricing offers. Discover actionable steps you can take to price your products and services more effectively to improve your bottom line, long-term growth, and customer relationships.
Some of the things you’ll learn are:
- How your price drives profits
- What your prices say about your products and services
- The role of customer value and reference prices in pricing decisions
- The differences between cost-plus and value-based pricing
- And much more!