HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Digital Marketing Guides – Quick & Actionable Insights

Discover the changing trends in how homeowners are finding local home improvement contractors online so that you can ultimately influence their buying decisions. Find out how to incorporate Google My Business, Google AdWords, and Google’s new Local Service ads into your marketing strategy.

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Understand the latest trends and insights on how the customer journey is changing for the home improvement industry and how you can better market your business.

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Discover how to win with Google AdWords and rank at the top of search results and reach more local customers.

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Take advantage of your free Google listing – Google My Business – to manage and improve your online presence across Google Search & Maps to attract the right customers to your business.

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Local Services by Google is an initiative to simplify the process of hiring local contractors by giving homeowners the ability to easily discover, connect with, and hire with complete confidence. Learn how to get started in a few easy steps.

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Does your business rely heavily on referrals? Meet Nextdoor! Learn how to gain access and connect with this new network of homeowners who may already be talking about your business.

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One of the great challenges for local businesses is keeping up with the constantly evolving search and SEO landscape. Check out what it takes to build trust with Google and improve your search ranking.

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With the right tools and knowledge, you can so many things on your own to boost your digital marketing and build your digital footprint.

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Start building an exceptional online reputation, earn great ratings and get one positive review after another by following this simple approach to managing your online reputation.

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Learn a proven time management strategy to become more effective at managing your business.

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In today’s innovative world, online marketing tools should be your best friend. Learn about how you can be more visible online and boost your ranking on search engines and other platforms.

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Learn how to create local content that gets your business found on search and popular review sites with GeoJuice!

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Stuck in a rut with your marketing? Find out the secret to unlocking your creativity and hitting the sweet spot with your customers.

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What if getting a new customer was as easy as asking for it? Learn about the key challenges and best practices for marketing your business in today’s age of digital assistants.

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Can local homeowners find your business online? More importantly, can they find you at the exact moment when they need your services? Discover how to put your business on the map and manage your directory listings.

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Wondering why some home improvement businesses get more out of their digital marketing than others? Learn the most common marketing mistakes and how to avoid them.

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Is your business letting money fall through the cracks? Take advantage of these 5 often-overlooked profit opportunities and start getting your business in the position to strike while the market is strong.

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The best websites don’t just attract a lot of traffic, they attract the right kind of traffic – local. Learn how to make your website more effective at attracting and converting homeowners in your service area.

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Don’t let one bad rating ruin your online reputation. Learn specific ways to get ahead and gain a competitive advantage by managing your ratings and reviews.

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Reviews matter. Learn how to take control and manage your online reputation on one of the most-used reviews sites by homeowners.

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Is your business primed and ready for successful growth? Review Mark G. Richardson’s 3 keys to success to find out!

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Are you pricing your services correctly? Discover actionable steps you can take to price your products and services more effectively to improve your bottom line, long-term growth, and customer relationships.

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Planning can make or break a business, and yet too many home improvement contractors make the mistake of thinking that business planning is an activity exclusively for startups. If you want to put your business on the fast track to growth, it starts with planning.

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Learn about key industry trends and effective strategies for engaging today’s homeowner in our constantly changing digital world.

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Discover how to make your website work harder at converting online prospects into leads through live chat.

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Discover how much you should be spending on digital marketing and how to see and strengthen all your online activities from a single platform.

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Take advantage of your free Google listing – Google My Business – to manage and improve your online presence across Google Search & Maps to attract the right patients to your business.

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Understand the latest trends and insights on how the customer journey is changing for the eye care industry and how you can better market your practice.

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