HOW ONE ROOFING BUSINESS ACHIEVED 30% INCREASED LEAD GROWTH
Hinkle Roofing is a commercial and residential roofing company that holds a remarkable reputation for delivering reliable roofing, sturdy siding, and gutters. They have been serving the Birmingham, AL community for over 100 years and their GAF Master Elite certification puts them in the top 1% off all roofing companies in the nation.
Prior to partnering with Surefire Local, Hinkle Roofing was operating with an outdated, poor performing website and an in-house PPC campaign that was yielding very little results for the investment that was being made.
HINKLE ROOFING PARTNERED WITH SUREFIRE LOCAL TO ACHIEVE 6 KEY OBJECTIVES:
- Update website to current standards
- Improve results from digital advertising
- Keep their budget under control
- Provide continuous optimization
- Establish performance benchmarks for digital advertising
- Consolidate local marketing activities into a single system
WORKING WITH SUREFIRE LOCAL, HINKLE ROOFING WAS ABLE TO:
- Increase lead growth by 30% during the first quarter compared to the previous year.
- Increase organic website traffic and search engine ranking by 10%
- Establish digital marketing performance benchmarks that enabled the management team to have visibility into the budget and results of their digital marketing, and how those results compared to previous time periods
- Integrate their website and consolidated several other marketing programs into a single system – with one secure login – for all their marketing needs.
- Learn best practices that led to a better utilization of their marketing and advertising budget through bi-weekly coaching calls.
QUOTES FROM BOB BAKER, OWNER OF HINKLE ROOFING:
“Using Surefire has allowed me to spend more time on my business and less time worrying about what/where I should be spending my advertising dollars.”
“I have a much better web presence, more activity (leads from website and phone calls), and a better handle on my overall marketing budget.”
“I liked the broad menu of options and services they provided to address my needs. From the bi-weekly coaching to teaching and helping me to understand online tactics and strategies (PPC, SEO, SEM, etc.) and tying in my website with my business’ overall marketing strategy.”