New Local Marketing Cloud SurePulse™ Powers Local Businesses to Control Their Marketing in One Place
Surefire Local launches SurePulse™ an innovative local marketing cloud platform that enables local businesses to launch, control and measure the performance of their digital marketing activities all in one place.
McLean, VA, July 7th 2015 — Digital marketing is more than just the business website. To be successful and gain advantage over competitors, local businesses must track and react to a range of crucial local marketing digital platforms. SurePulse launched by Surefire Local is an interactive digital platform for the local business to make informed decisions and gain higher ROI through managing all digital marketing activity in one place. Using SurePulse a business can now manage their entire digital footprint: Website/mobile, Social, Reputation, Local Directories and Search Engine Marketing, Measuring their marketing returns, in easy to use dashboards.
“The proliferation, complexity and dynamic nature of local marketing technology, channels and services makes it difficult for local business to take control of their brand identity and marketing activities. Until yesterday local businesses had to login to a myriad of tools to judge their performance which was overwhelming and time consuming. Today we are happy to put SurePulse in the hands of all Surefire Local customers” said Chris Marentis, Founder and CEO of Surefire Local.“We developed SurePulse as a local marketing cloud service that provides businesses easy access to their content publishing, online marketing, directory listing and marketing analytics in one dashboard.”
SurePulse provides key functions and saves business owners and marketing managers time and a path to success
- Instant Publishing: Share content across key digital marketing channels
- Maps and Local Directory Business Listings: Check and monitor listings on maps and directories and publish offers
- Content Marketing and Social Media: Keep customers engaged & gain new customers with content marketing
- Comprehensive Search Insights: Discover how customers find a business, Search engine rankings, word clouds and benchmark against competitors
- Reputation Secured: Monitor conversations about a business & responding to reviews
- Data and Analytics: Data collected across the web and presented visually to gauge the performance of key metrics like website traffic, conversions, customer behavior
- Competitive Intelligence: Local businesses want to know how they are doing compared to key competitors. Now they can monitor search engine ranking and social mentions of competitors in their market.
- Drive Higher ROI with Insights: Get a high-level view of leads generated from all marketing activities in one place
The SurePulse is built as world-class open architecture technology stack that is integrated into several platforms and data providers and presents the data in easy visual dashboards. In June Surefire Local announced a strategic partnership with Yext to provide SurePulse customers unique access to the Yext local digital presence management technology platform.
About Surefire Local
Surefire Local was devised and structured to serve as the “Digital CMO” for the 19MM US small and medium sized local businesses dependent on web marketing for new customer acquisition. With the pace of new technology, channels and web services changing rapidly, Surefire Local created a cloud based local digital marketing automation platform, SurePulse, integrated with support services that make it easy and cost effective to manage and measure online marketing across digital channels. Founded in 2009, Surefire Local is an Inc. 500 company with deep roots in both technology and local marketing.