Surefire Social ramps up its technology team and launches SurePulse™ an innovative local marketing cloud platform that enables local businesses to launch, control and measure the performance of their digital marketing activities all in one place.
On July 7th, Surefire Social launched SurePulse, empowering local businesses to launch, control and measure the performance of their marketing activities all in one place. Over the last couple of months, Surefire Social has made strides to ramp up its team. The newest addition being Joe Lahr, who joins Surefire Social as VP of Technology reporting to CTO Sean Kidder.
Surefire Social is now a well-established marketing technology company providing Local marketing services in the cloud for home services business and large enterprises with dealer networks. SurePulse is the latest product released this month that gives small business control over marketing in one place. Joe’s experience will be leveraged in streamlining operations and his proven track record of pushing industry-impacting products to market in the digital space will strengthen the company’s continued ability to deliver a superior customer experience across all Surefire Social services and software.
“Joe brings over 17 years of experience in data processing and technology operations, making him a major addition to the world-class team here at Surefire Social expanding upon our new innovative Local Marketing Cloud Platform, SurePulse.” – Chris Marentis, Founder & CEO of Surefire Social
Joe comes to Surefire Social with experience working in several tech companies in the Washington DC region. Joe joined comScore in the early stage, driving many of the development efforts in audience and advertising analytics setting the foundation to many of the syndicated products as they stand today. Joe last served as VP of Digital Advertising Solutions at comScore building up the AdEffx product suite. Prior to joining Surefire Social, Joe served as Chief Operations Officer for Targeted Victory, a digital advertising agency.
Joe holds a Masters in Management of IT from the University of Virginia and a Bachelor’s of Science in Marketing from George Mason University.