Category: Digital Marketing

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Where to put your time and money to maintain at least a 10-1 return on your marketing investment on the Wealthy Contractor Podcast™

Brian Kaskavalciyan pf the gFour Marketing Group interviews Surefire Local’s SVP Client Advocacy – Bob Sheehan on the Wealthy Contractor Podcast™. Bob and Brian are industry leaders and friends. The podcast discusses strategies about internet marketing, the importance of measuring marketing over time to make sure you know the return of the dollar spent. Doing …

By Shashi Bellamkonda | 11 months ago |

What If Getting A New Customer Was As Easy As Asking For It?

Imagine a time when getting a new customer was as easy as just asking for it? Well, that time may be closer than you think. Voice-enabled assistants like Google Home and Amazon Alexa are rapidly changing the customer journey as it relates to how people are searching for home improvement contractors. Now more than ever, …

By Steve Eastlack | 12 months ago |

Communicating Value: How to Differentiate Your Business [Remodeling Mastery Podcast]

Creative Ways to Communicate Value People buy emotionally but rationalize their decisions logically. When it comes down to it, most businesses are the same. They provide the same service – whether that is roof repair, window replacement, or so on – and the end product is similar. What can businesses do to then help convince …

By Steve Eastlack | 1 year ago |

To All Those To Whom Mastering Time is a Priority

We all have 24 hours in a day. How you choose to spend your time defines your success.  ” Instead of a “to do”  list create an effective plan for taking back control of your day. ” Mark Richardson’s Time Mastery Workshops have helped several builders and contractors do more and leave for the day …

By Shashi Bellamkonda | 1 year ago |

Self-Driving May Be Good for Cars But Not For Your Business

Entrepreneurs work hard. It is a myth that as soon as people succeed they buy a house on an island and retire. Some of the most successful people in the home services industry that I know are also the hardest working people. Their secret is that they use the most valuable commodity for their business …

By Shashi Bellamkonda | 1 year ago |

6 Ways Mobile Technology Boosts Your Roofing Business

Roofing is a very traditional industry and as such, roofing companies are typically slow to adopt new technology. But if your roofing business isn’t using mobile technology yet, you’re at a huge disadvantage compared to the competition. In a report from Sage Construction and Real Estate, more than three-fourths of respondents say they use mobile …

By Rieva Lesonsky | 2 years ago |

Boost Your Remodeling Business Profits With Job Costing

Would you like to maximize profits in your remodeling business while also monitoring costs more effectively and creating more accurate estimates for customers? Then you should be using job costing. In job costing, you monitor each remodeling project’s expenses while the project is underway and then balance them against the revenues from the project. Because …

By Rieva Lesonsky | 2 years ago |

Local Search Update: Everything Marketers Need to Know About How Customers Choose a Local Business

[Webinar] How customers find your local business? Insights from @CollinColburn of @forrester June 30th 1 p.m EST https://t.co/25xm2Ebu5Y — Shashi Bellamkonda (@shashib) June 21, 2016

By Shashi Bellamkonda | 3 years ago |

New Gmail Tabs- Make Sure Your Message Gets Through

For most local marketing experts, email marketing is an important piece of the overall marketing strategy, and a significant chunk of our target audience uses Gmail. However, Google’s recent changes to Gmail have been frustrating and confusing to some Gmail users and marketers. On the other hand, some Gmail users like the new look and …

By Chris Marentis | 5 years ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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