HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Category: Digital Marketing

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10 Traits Every Thriving & Profitable Home Services Business Will Have in Common

What makes a small business successful? In ‘Inside a Business Owner’s Mind…Secrets to Running Your Business by the Numbers,’ Kyle Hoffman, Owner of Roofing & More, Inc. listed ten things you’ll see in every thriving, profitable home services business. How many can you say yes to? Detailed business plan. This gets you from Point A …

By Steve Eastlack | 3 months ago |

[Webinar Invite] 2019 Contractor Marketing Planning Boot Camp

Happy Monday! This has been an amazing year for the home services industry and it’s time to close out the year strong and start making a plan for an even better 2019. Surefire is gearing up to help you do just that this week with the announcement of the very first Contractor Marketing Planning Boot …

By Steve Eastlack | 3 months ago |

2 Steps to Improve Your Odds of Appearing in Local Search Results

In a recent webinar on marketing through business listings, Rev Ciancio, Director of Industry Insights at Yext led an excellent talk on the things home services contractors should be doing in order to win in local search. He summed it up in a simple formula: Accuracy + Reputation = Success. Let’s break that formula down …

By Steve Eastlack | 3 months ago |

5 Metrics You NEED TO KNOW in Order to Plan for Success in 2019 [Contractor Marketing Webinar]

Your home services business is speaking to you…are you listening? In this web seminar, Tim Musch, Director of Business Development at MarketSharp talks through the most important issues facing contractors in today’s booming economy. He goes way beyond the typical numbers like closing ratios to show you exactly how to track all of your data …

By Steve Eastlack | 3 months ago |

2018 Google Search Trends for HVAC Dealers [Infographic]

Explore interest in HVAC-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for HVAC Dealers from Surefire Local Searches for HVAC companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide …

By Steve Eastlack | 3 months ago |

2018 Google Search Trends for Home Services Contractors [Infographic]

Explore interest in contractor-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Home Services Contractors from Surefire Local Searches for home services companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand …

By Steve Eastlack | 3 months ago |

2018 Google Search Trends for Remodelers [Infographic]

Explore interest in remodeling-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Remodelers from Surefire Local Searches for remodeling companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide that …

By Steve Eastlack | 3 months ago |

2018 Google Search Trends for Roofers [Infographic]

Explore interest in roofing-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Roofers from Surefire Local Searches for roofing companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide that …

By Steve Eastlack | 3 months ago |

5 Minutes to Unravel Google’s Best Kept Secret – Structured Data

If you are a contractor, your website should have been built using structured data. This sounds geeky and far-fetched, right? If you have 5 minutes, just do this. Go to this Google site and put your website URL into the form and hit run test. If you don’t see the words “Local Business”, ‘Website”, “WebPage” …

By Shashi Bellamkonda | 3 months ago |

[Remodeling Mastery] Show Me The Money

Remodeling Mastery by Mark G. Richardson We’re at a point where unemployment is low, stock marketing is strong, the scarcity of new homes is becoming less. It is definitely creating a buzz for remodeling. Just because there is a lot more demand doesn’t mean money is going to be thrown at you. The cost of …

By Michelle Lettmann | 4 months ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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