HARDWORKING MARKETING FOR HARDWORKING PEOPLE

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A Step-by-Step Guide to Adding Calendar Reminders for Surefire Local Webinars

Surefire Local Email Whitelist Instructions   Since your Email Provider probably uses some type of overzealous filtering; We ask that you add us to your trusted list of senders, contacts or address book. All also known as “Whitelisting.” For purposes of these instructions, we will be using Jenny Sylvers at Jenny.s@surefirelocal.com as an example, but please …

By Steve Eastlack | 2 months ago |

10 Traits Every Thriving & Profitable Home Services Business Will Have in Common

What makes a small business successful? In ‘Inside a Business Owner’s Mind…Secrets to Running Your Business by the Numbers,’ Kyle Hoffman, Owner of Roofing & More, Inc. listed ten things you’ll see in every thriving, profitable home services business. How many can you say yes to? Detailed business plan. This gets you from Point A …

By Steve Eastlack | 2 months ago |

2 Steps to Improve Your Odds of Appearing in Local Search Results

In a recent webinar on marketing through business listings, Rev Ciancio, Director of Industry Insights at Yext led an excellent talk on the things home services contractors should be doing in order to win in local search. He summed it up in a simple formula: Accuracy + Reputation = Success. Let’s break that formula down …

By Steve Eastlack | 2 months ago |

5 Tips for Contractors to Close Out 2018 on a High Note

This article was originally run by Pro Remodeler. Click here to download PDF version. I like to think of the year as a marathon. In a marathon, there is a beginning, middle, and end. In the beginning, you’re establishing a cadence and sizing up the competition. In the middle, you’re executing your plan and maintaining …

By Mark Richardson | 2 months ago |

2018 Google Search Trends for HVAC Dealers [Infographic]

Explore interest in HVAC-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for HVAC Dealers from Surefire Local Searches for HVAC companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide …

By Steve Eastlack | 2 months ago |

2018 Google Search Trends for Home Services Contractors [Infographic]

Explore interest in contractor-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Home Services Contractors from Surefire Local Searches for home services companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand …

By Steve Eastlack | 2 months ago |

2018 Google Search Trends for Remodelers [Infographic]

Explore interest in remodeling-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Remodelers from Surefire Local Searches for remodeling companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide that …

By Steve Eastlack | 2 months ago |

2018 Google Search Trends for Roofers [Infographic]

Explore interest in roofing-related Google searches over the past year!   [Infographic] 2018 Google Search Trends for Roofers from Surefire Local Searches for roofing companies are still on the rise this year, and we hope that’s true in your case. To help you see how you stack up, we have a brand new guide that …

By Steve Eastlack | 2 months ago |

Digital Marketing Stories Curated to Help You Plan for 2019

Join us on next week’s webinar where Tim Musch from MarketSharp will talk about the most important issues facing today’s contractor in today’s booming contractor economy. He will discuss how to listen to your business and uncover 5 key metrics you absolutely will want to know to be able to plan for success in 2019. …

By Steve Eastlack | 2 months ago |

5 Minutes to Unravel Google’s Best Kept Secret – Structured Data

If you are a contractor, your website should have been built using structured data. This sounds geeky and far-fetched, right? If you have 5 minutes, just do this. Go to this Google site and put your website URL into the form and hit run test. If you don’t see the words “Local Business”, ‘Website”, “WebPage” …

By Shashi Bellamkonda | 2 months ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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