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Social Media As A Strategy

Ok…everybody relax.  Phew! Seems like everyone with a business is running around trying to quickly put up a Facebook page (most of them do not know the difference between a page an end a profile)

By Chris Marentis | 9 years ago |

Social Media ROI

eMarketer had a terrific report today about social media ROI.  The fact is more businesses are employing social media marketing every day.  The problem is they are not doing in a strategic or systematic way.  Seems we are in a hurry to implement new things as we hear about them…but often do not even know …

By Chris Marentis | 9 years ago |

10 Rules For Social Media Particpation (For Employees)

Employees want to build their personal brand.  Companies want to encourage that so they have the advantage of as many people touching their customers and partners as possible.  However, the emergence of social media and the convergence of personal/professional brand building with company marketing strategies presents a dynamic tension between the two objectives. Mutually agreed …

By Chris Marentis | 9 years ago |

Mastering The Marketing Mix

If gaining market share were as easy as switching from traditional marketing methods to more modern marketing techniques, we’d all be instant experts. In reality, the most successful marketing campaigns are a careful blend of the old and new. The key lies in knowing how to combine the two successfully. Starbucks is an excellent example …

By Chris Marentis | 9 years ago |

Business Marketing Changed Forever-Why It Matters

You can only cut costs for so long! Yet, you can’t save your way to a growing, profitable business. Customers are key—acquiring new ones as well as sustaining the ones you already have. That hasn’t changed, and it never will. In fact, according to a recent Yahoo business survey, 40 percent of respondents claimed that …

By Chris Marentis | 9 years ago |

Scarcity, The Re-Newed Marketing Tactic

Scarcity in marketing is an old tactic that is becoming in vogue again…because it works.  Especially in a tough economic environment.  Scarcity does a few things. First, it gets people to take action if they are sitting on the fence.  Second, it creates a premium value perception that will put you ahead in a commoditized …

By Chris Marentis | 9 years ago |

Marketing In The New Normal

Is marketing in the new normal easy?  In a word, no. When I started my marketing career in 1981 at Y&R in nyc I remember what media planning was like.  In those days we had a “computer room” where we all had to go (b/c we did not have computers on our desks) and “run …

By Chris Marentis | 9 years ago |

Business Marketing-Disrupted

Disrupted We created a free ebook with this title because I know so many of the business managers we talk with feel like “Disrupted” is the state of their business right now.  The bad economy, combined with new technology and interactive marketing techniques, has changed the way business marketing will work effectively in the future.  …

By Chris Marentis | 9 years ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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