HARDWORKING MARKETING FOR HARDWORKING PEOPLE

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Where to put your time and money to maintain at least a 10-1 return on your marketing investment on the Wealthy Contractor Podcast™

Brian Kaskavalciyan pf the gFour Marketing Group interviews Surefire Local’s SVP Client Advocacy – Bob Sheehan on the Wealthy Contractor Podcast™. Bob and Brian are industry leaders and friends. The podcast discusses strategies about internet marketing, the importance of measuring marketing over time to make sure you know the return of the dollar spent. Doing …

By Shashi Bellamkonda | 4 days ago |

10 Critical Mistakes to Avoid When Growing Your Business in 2018 [Remodeling Mastery Podcast]

A Business Owner’s Checklist to Avoiding Costly Mistakes Mistakes happen. Oftentimes, we learn and grow only after we make a mistake. But not all mistakes are good mistakes. There are some made through carelessness that can really harm your business. In this episode, Mark G. Richardson shares the top 10 mistakes all business owners will want …

By Steve Eastlack | 2 weeks ago |

Do You Have a Strategy for Managing Your Online Reputation?

As you know, the customer journey has evolved from word-of-mouth to word-of-mouse. Consumers start out with a referral from a friend and then they search for your business online. They’ll look at your website, sure, but they’ll form their opinion when they read what your past customers have to say about your business on Google, …

By Steve Eastlack | 3 weeks ago |

Can Your Customers Find You on Google?

Make it easier for customers to find you online by managing your directory listings from one place. There’s something you really need to know: Google My Business determines your search rankings amongst other local contractors by comparing your information across 30 different online directories. If there are any inconsistencies or inaccuracies, your position is compromised. …

By Steve Eastlack | 3 weeks ago |

3 Proven Steps to Optimize & Improve Your Yelp Business Page [On-Demand Webinar]

Managing your online reputation has become a job of its own as clients are now able to review you at any time, from anywhere. Join us to learn how the top home contractors are building their reputation on one of the most used review sites – Yelp. Some of the things you’ll learn are: How …

By Steve Eastlack | 3 weeks ago |

Your Next Remodeling Job Should Include This A.I. Device to Save Homeowners’ From Their Worst Nightmare

The top device that caught my attention from CES 2018 is Phyn Plus. This device is a result of research from the University of Washington,  and this technology was acquired by Belkin and manufactured in partnership with Uponor. This is a single device connects to WiFi using Belkin’s Wemo and Linksys platforms and once installed …

By Shashi Bellamkonda | 3 weeks ago |

Using Digital Assistants & Voice Profiling to Anticipate Customer Needs

According to the Carnegie Mellon University,”An estimated 700 centuries worth of speech is spoken over cellphones alone each day”. In 2017 an added dimension is the popularity of smart speakers. Google sold an estimated 6 million Google Home Minis and Amazon’s Echo Dot was another best seller in 2017. In our well-connected world, thousands of voices are …

By Shashi Bellamkonda | 1 month ago |

How Digital Assistants Have Raised Consumer Expectations for the Home Improvement Industry [On-Demand Webinar]

What if getting a new customer was as easy as asking for it? Voice-enabled assistants like Google Home and Amazon Alexa are changing the customer journey as it relates to how people are finding home improvement contractors online. Now more than ever, businesses need to think about how they’re going to market themselves in the …

By Steve Eastlack | 1 month ago |

8 Themes to Guide Your Company’s Growth Plans [Remodeling Mastery Podcast]

What is Your Theme for 2018? Mark G. Richardson consults with many businesses in the home improvement industry and over the years, he has seen a few growth themes become more dominant than others. For starters, having a theme is important because it will help guide your company’s growth by providing a consistent direction for …

By Steve Eastlack | 1 month ago |

2018 Predictions & How to Position Your Home Improvement Business for Success [On-Demand Webinar]

Ready for Success in 2018? Is your business primed and ready for success in the coming year? In this on-demand webinar, Mark G. Richardson – leading authority in the remodeling industry and author of 3 books – shares his top predictions and strategies to get your business geared up and rolling towards success. Some of …

By Steve Eastlack | 1 month ago |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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