Surefire Local was recently joined by Lindsey Thudin, Industry Marketer at Houzz for a webinar on how home services professionals can get started and make the most of their time spent on Houzz.
Did you know Houzz is one of the fastest growing online communities of homeowners? There are not only 40+ million homeowners, but they are actively seeking out home professionals to remodel and upgrade their homes.
You can check out the webinar Houzz for Home Pros: How to Rock Your Houzz Profile on-demand here, and save these takeaways!
Step 1: Setting Up Your Profile
You’ll want to create a profile that gives people a reason to come back and want to learn more about your business.
For your Profile Picture choose a personal photo of you, your team who perform the work or the Founder/CEO. Personal photos of actual people tend to carry more weight than a company logo. People desire personal connections, especially during home projects that are very personal for the homeowner.
Create a business description that is personal by telling a great story. People should feel excited when learning what you have to offer.
People make decisions emotionally and then need to back it up rationally.
Here’s a PRO TIP for you: All text on Houzz is searchable so the more text you can add to the description, the better chance you have of showing up in search results.
List the Services Provided & Areas You Serve that best describe your business.
Complete your profile by adding Certifications, Awards, and Affiliations. These will be displayed prominently on your profile and add further credibility
Step 2: Organizing Your Photos as Projects
Photos are your way to tell a strong story about your business in the moments where homeowners are browsing for inspiration and seeking help.
You’ll want to share only the photos that tell the best story. Ask yourself, “Does this photo accurately represent the very best work that I do?” If the answer is no, then maybe you shouldn’t upload that photo.
Each photo uploaded should be consistent. Let homeowners know exactly what they are going to get.
Ways to upload photos include:
- Projects – Photos uploaded to Projects get added to Houzz’s photostream and are searchable
- Ideabooks – Photos saved that you like and are inspired by
PRO TIP: Always add photos to Projects, not Ideabooks
The only way to make your photos searchable is to add text and descriptions. Use as many descriptive elements as possible to increase the odds of your photos getting found. Use keywords that let Houzz know what the photo is about so they can best serve it to people searching for the same thing.
Add locations to your projects. Houzz will never publish the address, but by adding a location, it makes it easier for Houzz to share the project with others nearby who may be searching for the same type of job.
Step 3: Requesting & Responding to Reviews
Reviews are the #1 thing homeowners want to see from a home services professional.
You can send auto-populated review requests or customize the message to make it personable. All reviews go through a vetting process to ensure legitimacy and they’re not spam or fake.
Ways to personalize the review requests you send:
- Ask how they’re enjoying a specific feature you worked on
- If you get to know them on a personal level, ask them how their family is enjoying their new home
- During the holiday season, find out how they’re decorating their space
It’s important to respond to ALL reviews. Homeowners want to see that you care and took the time to respond.
Step 4: Engage Using Ideabooks & Discussions
Ideabooks are a creative way to collaborate with your clients throughout the home project.
You can add anyone to collaborate on an Ideabook.
All Ideabooks are public by default. Making an Ideabook private can help your client feel more comfortable sharing their honest feedback and ideas, which ultimately helps you to get that 5-star rating.
How to make the most out of your Ideabooks:
Sketch: A feature that goes beyond just adding photos and leaving comments. Sketch allows you and clients to get really specific with saying what specifically you like about a photo by drawing and writing on it.
View in My Room: A feature that allows you to take a picture of the space you’re working in and pull in products you’ll want to add through 3D imagery. Gives the client a view of what their space will look like.
Complete your profile by engaging in discussions! By doing so, you’re able to showcase your expertise and further convince someone who is on the fence about your business.
All conversations you participate in are saved and added to your profile. Go one step further and engage in conversations with other home services professionals on Houzz. These are private and a great channel to seek out advice and new ideas.
To maximize your Houzz profile and connect with this active and qualified audience…
- Add a complete business description and add services
- Upload photos as projects with keywords
- Gather reviews
- Use Ideabook to streamline the process
- Join in the discussion
Check out the recording to Houzz for Home Pros: How to Rock Your Houzz Profile on-demand!