Earlier this month, one of our superstar digital marketing strategists, Gabriel Brunk, gave an insightful presentation on Google My Business and how it fits into your overall digital marketing strategy. Below are the key takeaways from the webinar.
Your homepage is no longer your ‘home page’.
Your Business Profile is not a substitute for your website; however, your homepage is becoming less important in terms of your audience’s initial interaction with your brand. All it takes for a customer to learn what they immediately need about your business is a quick look on Google Search and Maps.
You cannot afford to miss out.
Local businesses that claim and manage their Business Profiles have a significant advantage over the competition: a better chance at dominating the search results page and filling their lead funnels. If you’re still among the 56 percent of local businesses that have not claimed their Google My Business listings, now is the time to fix that!
Your information should be complete, consistent and accurate.
There’s a reason marketers call your listing your ‘digital anchor’: it lets you manage your brand’s information across the entire Google ecosystem. All other things being equal, local search results will favor the brand whose Business Profile offers the most detailed and accurate information, so do not leave anything to be guessed or assumed.
You need to take advantage of Google My Business tools and best practices.
Google My Business gives you access to a wealth of features you can use to get noticed online. You can set up your service areas, add a full services list, add photos and videos, create and publish Google Posts, chat with your customers and more, directly in Google My Business. It’s a toolkit that keeps getting bigger and better.
You’ll want a marketing partner with insider insight.
It’s hard to overstate the value of a partner that can help you navigate the ever-changing Google My Business landscape. As a Premier Google Partner, Surefire Local has an excellent vantage point into how Google My Business is evolving and how best to use it to attract lifetime customers.
Google My Business + Surefire Local = Results
Surefire Local’s powerful digital marketing solution can help you multiply your marketing efforts and manage your entire online presence from a single, unified platform. If you need help developing a coordinated strategy that will get you found everywhere your customers are looking, we’re happy to help!
Call 571-327-3391 or email firstname.lastname@example.org to schedule a quick 15-minute chat.