Year: 2019


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How Google Helps Home Improvement Contractors Use AR/VR Technology and #BigData Tools to Be More Efficient

Augmented and virtual reality is a growing trend in many industries, including the home services, HVAC, roofing, and remodeling industry. With the power of Google’s technology, it may not be too far off that using these technologies will become common practice. Google Developer Expert, Noble Ackerson, is here to discuss just that in this online …

By Steve Eastlack | January 23rd, 2019 |

8 Steps to Generating Higher Quality Leads from Google Ads

One effective way to get more quality leads for your home improvement business is through running smart, data-backed Google Ads. Google Ads displays brief advertisements, service offerings and product listings within the Google ad network to online users. To dominate local search results using Google Ads, you’ll want to consider a few things. Outlined here …

By Steve Eastlack | January 23rd, 2019 |

Contractor Talks: Tips and Tricks to Nail Content Marketing

In a world where everyone can go online at any time to access the information they need, the importance of digital marketing and having an online presence is more important now than ever before. With advancements in technology, there’s a delicate balance between using marketing software to excel your company’s growth and letting it overwhelm …

By Steve Eastlack | January 18th, 2019 |

Remodeling Mastery Episode 113: How Fit | 2019 Marketplace Predictions | Interview with Vince Nardo (President of Reborn Cabinets)

Thank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. In this episode: (0:24) How Fit: What defines a fit business? It’s easy to tell what health fitness looks like and the factors that play …

By Steve Eastlack | January 18th, 2019 |

How Marketing Software Technology Can Help Home Improvement Businesses Be Even More Successful in 2019

With 2019 now in full swing, I wanted to take a moment to share a great opportunity that could help your home improvement thrive this year. At Surefire Local, we’ve spent the past 3 years building a complete local marketing platform catered specifically to the needs of home improvement contractors and local business owners. We’d …

By Steve Eastlack | January 17th, 2019 |

Google My Business Workshop: How Your Home Contracting Business Can Rank Higher on Google

Using Your Online Presence to Own Page 1 of Google; Not Just Ranking #1 Join us to explore how the top home improvement contractors are using Google My Business – a free and easy-to-use tool – to manage and improve their online presence across Google, including Search & Maps. During this workshop, you’ll get hands-on …

By Steve Eastlack | January 16th, 2019 |

Augmented Reality, Virtual Reality, and Big Data Tools Can Help Contractors Be More Efficient and Do More Work

Virtual and augmented reality games may have originally been developed as entertainment, but are finding new applications in the home services/HVAC/roofing/remodeling industry. When it comes to AR and VR in construction, companies can take advantage of the huge opportunities these technologies present to help homeowners visualize their projects, and for contractors to provide more accurate …

By Jenny Sylvers | January 16th, 2019 |

2019 Mind-blowing Tech Homeowners Expect From Contractors

This week brought the news that smartphone sales have fallen in 2018, reminding us of 2011 when laptop sales peaked. This news also signifies that we are transcending the mobile web to a world filled with AI, smart speakers, Virtual Reality and Augmented Reality. Contractors watching this trend have to prepare for ways that consumers …

By Shashi Bellamkonda | January 14th, 2019 |

The Home Improvement Contractor’s Social Media Action Plan for 2019

Every second, 11 people use social media for the first time. If you read about as fast as the average person does, eight new people will have joined a social platform in the amount of time it took you to finish this sentence. That’s mind-blowing! If you think of the sheer number of people on …

By Steve Eastlack | January 14th, 2019 |

Surefire Local Invited to Speak at MarketingBitz Boot Camp!

Are you local to the Washington D.C. metro area and eager to learn about digital marketing? Then there’s an upcoming event just right for you! On Wednesday, January 16th, MarketingBitz Boot Camp comes to town and they have invited Surefire Local to speak along with Google, Yelp and Constant Contact! When they reached out to …

By Steve Eastlack | January 11th, 2019 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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