2019 - Digital Marketing for Contractors and Small Businesses


Year: 2019


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Does Google Trust Your Home Services Business?

While it’s true that trust is currency, it doesn’t just apply to your clients. It also applies to Google. Google is the most popular search engine consumers use every day to find the answers to their questions. By following Google’s best practices to manage your online presence, you’ll be rewarded by getting more visibility in …

By Steve Eastlack | March 19th, 2019 |

Remodeling Mastery Episode 117: 25% Chance | Thought Leader Interview with Josh Kelly

Thank you for listening to Remodeling Mastery! Become one of the 48,000 listeners by subscribing today or by searching for Remodeling Mastery on your podcast app of choice. (1:45) In This Episode: How Do You Look at Things When It Comes to Your Business? A recent Reuters poll of economists says there is a 25% …

By Steve Eastlack | March 15th, 2019 |

The Importance of Online Reviews for Home Services Contractors in Today’s Digital Age

If you’re in charge of managing your home improvement business’s online presence, regardless of how big or small, its success mostly relies on brand image, credibility and reputation. In this day and age, everyone uses the Internet to get in touch with local businesses in their area and make decisions about which contractor to hire …

By Steve Eastlack | March 14th, 2019 |

4 Steps to Creating a Lead Generating Facebook & Instagram Ads Strategy for Home Services Contractors [Video]

Learn 4 steps to create the ultimate lead generating Facebook and Instagram Ads Strategy for home services contractors. In this online workshop recording, learn how to get started, define your audiences, how to create a compelling ad, and how to ensure your business stays top of mind and gets seen online. You’ll learn: Objective #1: …

By Steve Eastlack | March 13th, 2019 |

3 Ways Home Services Contractors Can Build Trust Through Social Media

When it comes to your home improvement business generating new leads through digital marketing, it begins by building trust with homeowners. The best way to do that is to win their trust with online reviews and build a community on social media. Doing so can help you engage homeowners in meaningful and real conversations that …

By Steve Eastlack | March 8th, 2019 |

What Are Google Local Service Ads and Why Are These Ads So Effective For Home Services Contractors?

Get Started with Google Local Service Ads and Connect with Homeowners in the Most Direct Way Possible! Google has completely changed the game when it comes to how homeowners find and contact home services businesses online. Google recognizes that homeowners who search for local services online, oftentimes need these services quickly…and from trustworthy contractors. Local …

By Steve Eastlack | March 7th, 2019 |

Surefire Local Podcast: Thought Leader Interview with Kyle Hoffman of Roofing & More, Inc.

Thanks for listening to the Surefire Local podcast! In This Episode… Host: David Reed, VP of Sales at Surefire Local | LinkedIn Guest: Kyle Hoffman, President and Owner of Roofing & More, Inc. | LinkedIn | Website | Email David and Kyle sit down to talk about the challenges of starting and running a successful company—both on …

By Steve Eastlack | March 6th, 2019 |

The Latest Google Trends & How to Win Today’s Homeowner [Video]

As a Google Premier Partner, we work closely with Google and will be sharing the latest trends and insights facing the home improvement industry in 2019. This webinar covers everything you need to know to increase your online visibility and grab the top local search results by homeowners looking and ready to buy your services. …

By Steve Eastlack | March 6th, 2019 |

Upcoming Workshop: Getting Started with Facebook and Instagram Ads for Home Services Contractors

Get in front of homeowners who are already on Facebook and Instagram and having conversations about your services. What you need to know I am hosting an online contractor workshop on Facebook and Instagram advertising next week on Tuesday, March 12th at 4 pm / 1 pm EST.          How to watch Register for …

By Jenny Sylvers | March 5th, 2019 |

Remodeling Mastery Episode 116: Do You Scream Value? | “Crystal Ball” Insights from an Economist | Thought Leader Interview with Chris Marentis

Thank you for listening to Remodeling Mastery! Become one of the 45,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. (0:30) In This Episode: Do You Scream Value? One of the biggest mistakes a business can make is to assume everyone sees the value in …

By Steve Eastlack | March 1st, 2019 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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