[Remodeling Mastery Podcast] Handling Objections from Homeowners - Digital Marketing for Contractors and Small Businesses

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

24

Jul

2018

[Remodeling Mastery Podcast] Handling Objections from Homeowners

Blog, Digital Marketing, Education, Our Blog

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Remodeling Mastery by Mark G. Richardson

In This Episode

Mark discusses the reasons homeowners would have an objection during a home project and how you can handle them. They can cause a tremendous amount of time and can cause loss of money for the project if not handled properly. Most of the time, when a homeowner is feeling some type of doubt, it is just a question, an excuse, or fear of their home project. 80% of objections fall into three categories:

  1. I need to think about it.
  2. The price is too high.
  3. I need to talk about it with others.

After hearing those statements you might be thinking that this project will not work out. Here are the three questions you should be asking when dealing with an objection:

  1. How do I feel about the advice and direction?
  2. Is the level of investment consistent?
  3. Would we be a good fit for this project?

These three questions should help you determine whether or not a project will be successful in the end. Take a listen in as Mark share’s other great tops for handling objections on the job.

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Michelle Lettmann

Michelle is a Marketing Strategist here at Surefire Local. With a degree in Graphic Design from Cabrini University and over 5 years of experience in marketing she has developed a broad knowledge of both industries. From handling a wide variety of tasks to winning matches out on the tennis courts, Michelle can do it all.

By Michelle Lettmann | 7 months ago |

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