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Year: 2017


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Give Us Your Time and We Will Give You More Time

Managing time and doing everything you set out to do is very stressful. Time Mastery is directly related to your prosperity and the growth of your business.  This season, why not give yourself the greatest gift possible – Time. It’s easy. Give us an hour by registering for Mark G. Richardson’s Time Mastery Workshop on …

By Shashi Bellamkonda | December 6th, 2017 |

The Surefire Way: See & Strengthen All Digital Marketing Activities Using a Single Platform

So let’s talk about digital marketing… When we speak with business owners and marketing professionals, specifically within the home improvement industry, about their digital marketing, we never get too far into the conversation before we hear that they have been told “The Promise” countless times. This promise is always the same, “We’ll get you more …

By Steve Eastlack | December 5th, 2017 |

SEO For Eye Doctors – An Art or a Science?

Art or Science? SEO can be confusing especially since technology changes constantly and  Google changes its search algorithm around 500–600 times. We asked Bob Sheehan (pictured above, working very hard)  to crack the code on SEO for us. Bob put together this presentation for a talk he gave at Georgetown University to a room full of Marketing …

By Shashi Bellamkonda | December 5th, 2017 |

Mark Your Calendar for These Surefire Local Webinars in December!

Date: Wednesday, December 20 Time: 4:00 PM EST(please adjust time zone accordingly!) About This Webinar: Does your business rely heavily on referrals? Meet Nextdoor! Attend this live webinar to learn about this new network your neighboorhood community is using to refer & talk about roofing, remodeling, and HVAC businesses. It’s time you joined these active conversations …

By Steve Eastlack | December 5th, 2017 |

Increase Your Sales By Protecting Your Most Valuable Asset For Growth

This year has been great for the Builders, Contractors and Home Services Community. As you think about 2018, are you making changes to protect your most valuable asset for growth – Time? We often equate a good use of our time with efficiency. Is that the right measurement, or should effectiveness be the right measurement? The …

By Shashi Bellamkonda | December 4th, 2017 |

5 Ways to Make Your Contracting Business the Nextdoor Favorite

  “HVAC Repair Can anyone recommend a specific person at a reliable HVAC repair firm?” This was the message in my Nextdoor network 3 days ago. Nextdoor is a free network of neighbors that verifies the members actually live in the neighborhood. The network facilitates discussions among neighbors regarding recommendations for babysitters, best landscapers, painters, etc. Nextdoor …

By Shashi Bellamkonda | December 4th, 2017 |

Your Winning Strategy For Successfully Grabbing Homeowners Attention This Season

2017 Spring and Summer has been very successful for many of our customers and often we hear ” We have more business than we can handle” which is excellent news. How about you? Successful times are the best times for builders, contractors and other home services pros  to establish a wide online footprint to be …

By Shashi Bellamkonda | December 3rd, 2017 |

[Remodeling Mastery Podcast] 10 Simple Steps to Create a Business Culture That Inspires Referrals

Welcome to Mark G. Richardson’s podcast series, Remodeling Mastery! Today’s episode is #76 and is brought to you by Surefire Local – Hardworking marketing for hardworking people. IN THIS EPISODE Learn what baking cookies and getting referrals have in common A 10 Step process to create a “self-generated lead” culture within an organization According to Mark, businesses …

By Steve Eastlack | December 2nd, 2017 |

Webinar On-Demand: Key Tactics for Boosting Website Conversion and Using Live Chat for Lead Generation

Are you looking for new ways to generate leads as you plan out your digital marketing for 2018? Each day, more and more tools and technologies are being created that can greatly boost a local business’s ability to increase web conversions. One such tool is live chat. During this on-demand webinar, Jonathan Scott from ApexChat …

By Steve Eastlack | December 1st, 2017 |

Top 5 Business Books for Builders and Contractors in 2017

Read these books to win more leads and close sales in 2018 How to Price Effectively: A Guide for Managers and Entrepreneurs by Utpal Dholakia Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It …

By Shashi Bellamkonda | November 30th, 2017 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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