Art or Science? SEO can be confusing especially since technology changes constantly and Google changes its search algorithm around 500–600 times. We asked Bob Sheehan (pictured above, working very hard) to crack the code on SEO for us.
Bob put together this presentation for a talk he gave at Georgetown University to a room full of Marketing gurus titled “Understanding SEO and What a Great Website Looks Like”
Come ready to discuss:
- What is local SEO?
- Think beyond the website and use multiple channels to win the online visibility game from local listings, web, mobile, reputation, and advertising
- Connect the 3 critical signals that Google cares about (recency, relevancy, and proximity) to increase search rankings and get you more appointments
- Understand the link between your website, location, and reputation and how it drives brand awareness for your practice