SEO For Eye Doctors – An Art or a Science?

Bob Sheehan - SVP - Brand and Customer Advocacy at Surefire Local

Art or Science? SEO can be confusing especially since technology changes constantly and  Google changes its search algorithm around 500–600 times. We asked Bob Sheehan (pictured above, working very hard)  to crack the code on SEO for us.

SEO Made Simple - How to Rank on Page 1 of Google

Watch On-Demand

Bob put together this presentation for a talk he gave at Georgetown University to a room full of Marketing gurus titled “Understanding SEO and What a Great Website Looks Like”

Come ready to discuss:

  • What is local SEO?
  • Think beyond the website and use multiple channels to win the online visibility game from local listings, web, mobile, reputation, and advertising
  • Connect the 3 critical signals that Google cares about (recency, relevancy, and proximity) to increase search rankings and get you more appointments
  • Understand the link between your website, location, and reputation and how it drives brand awareness for your practice

Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Local – Bellamkonda is also the Adjunct faculty member of Georgetown University. Shashi is passionate about helping small business and has spoken on Small Business and social media tools at conferences like SXSW, IABC, PRSA, Mid-Atlantic Summit, MarketingProfs and Affiliate Summit.

Shashi was honored with the Washington Business Journal’s Washington Minority Business Leader award. He was previously featured in Washingtonian’s Top 100 Tech Titans list in the Community and Thought leadership category of the Washington Tech Titans list and the Washington Business Journal called him the Social Listener.He has co-authored chapters in two books also been featured in 15 Books on marketing and social media.

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