HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Blog

FacebookTwitterGoogle+EmailPrint

Communicating Value: How to Differentiate Your Business [Remodeling Mastery Podcast]

Creative Ways to Communicate Value

People buy emotionally but rationalize their decisions logically.

When it comes down to it, most businesses are the same. They provide the same service – whether that is roof repair, window replacement, or so on – and the end product is similar. What can businesses do to then help convince clients to get excited about seeing their home projects through? Use your value to help them rationalize their decisions logically.

In This Episode

In this episode, Mark G. Richardson – leading authority in the remodeling & home services industry and author of 3 critically-acclaimed books – shares creative ways businesses can communicate their value and differentiate themselves from competitors. There are many nuances in the client experience that can have monumental effects on value – from professionalism on the job site to sending personal follow-ups.

Steve Eastlack

Steven is a Content Marketing Strategist for Surefire Local. With degrees in Marketing Management and Psychology from Virginia Tech, he works on both content marketing and social media for Surefire Local and it’s Advanced Social Media Clients. Through the use of developing a content strategy, writing monthly editorial calendars and content, and performance reports, Steven helps to build audience and brand awareness for Surefire and it’s clients across all digital platforms.

By Steve Eastlack | 1 year ago | Twitter LinkedIn 

Checklist: 8 Steps to Building The Perfect Website

Get ebook

A Guide to Google My Business

Get ebook

Good Reviews & How to Get 'Em

Get ebook

Making Social Media Work for Your Local Business

Get ebook