Communicating Value: How to Differentiate Your Business [Remodeling Mastery Podcast] - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform





Communicating Value: How to Differentiate Your Business [Remodeling Mastery Podcast]

Blog, Digital Marketing


Creative Ways to Communicate Value

People buy emotionally but rationalize their decisions logically.

When it comes down to it, most businesses are the same. They provide the same service – whether that is roof repair, window replacement, or so on – and the end product is similar. What can businesses do to then help convince clients to get excited about seeing their home projects through? Use your value to help them rationalize their decisions logically.

In This Episode

In this episode, Mark G. Richardson – leading authority in the remodeling & home services industry and author of 3 critically-acclaimed books – shares creative ways businesses can communicate their value and differentiate themselves from competitors. There are many nuances in the client experience that can have monumental effects on value – from professionalism on the job site to sending personal follow-ups.

Steve Eastlack

Steven is a Content Marketing Strategist for Surefire Local. With degrees in Marketing Management and Psychology from Virginia Tech, he works on both content marketing and social media for Surefire Local and it’s Advanced Social Media Clients. Through the use of developing a content strategy, writing monthly editorial calendars and content, and performance reports, Steven helps to build audience and brand awareness for Surefire and it’s clients across all digital platforms.

By Steve Eastlack | 2 years ago | Twitter LinkedIn 

What Can You Do Next

  • Want to talk about digital marketing? Call or text 571-327-3391 today to get a complimentary consultation of your online presence and website.

  • Mark your calendar with these upcoming webinars and join us on any and all that interest you!

  • Check out our educational eBooks and guides that can help simplify digital marketing for you and your team.