August 2017 - Digital Marketing for Contractors and Small Businesses

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: August 2017

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Mark Your Calendars for These Exciting September Webinars!

Webinar: Effective Budgeting for Home Improvement Marketing Is your marketing working? Could it be working harder? Knowing what’s working, what isn’t, and where to invest in is critical to hardworking marketing. Join Bob Sheehan for a discussion on how to create and execute a marketing budget for your business. Understanding the many choices in digital …

By Steve Eastlack | August 31st, 2017 |

[WEBINAR] New Google My Business Tools to Generate Leads

Google has released exciting new tools that help local businesses engage with consumers and, ultimately, generate more leads. It’s time you took control of how people engage with your business when they do a local search. Highlights: Publish relevant content with Posts that appear right in search results Message in real-time with people who find …

By Steve Eastlack | August 28th, 2017 |

[WEBINAR] 8 Ways to Use Video to Get More Patients

Tips and tricks optometrists can use to drive appointments and awareness with video content, without breaking the bank Webinar: 8 Ways to Use Video to Get More Patients Watch On Demand now! Highlights: How valuable video on a budget can be to an eye care practice Tips and tools to create useful video to promote your practice …

By Steve Eastlack | August 28th, 2017 |

5 Reasons Your Business Needs to Stay BBB Accredited

Yelp, Google, Facebook—the list of places where consumers can review your business online seems to be growing daily, and some business owners are asking whether accreditation by the Better Business Bureau (BBB) still matters. The short answer? Yes, it matters now more than ever. In a world where first impressions are everything, being able to …

By Steve Eastlack | August 25th, 2017 |

[PODCAST] The Power of 3

In this episode, Mark G. Richardson shares how you, as a remodeling professional, can help simplify the decision-making process for your clients through the power of 3. By giving your clients 3 design choices, you can set the expectations, showcase your expertise, and get clients excited about the remodeling project. Stay Connected If you’d like …

By Steve Eastlack | August 25th, 2017 |

[VIDEO] Mark G. Richardson Presents: Control Your Day Before Your Day Controls You

Mark G. Richardson is highly regarded as a pioneer in developing standards of professionalism in the construction industry. Join Mark as he reviews his new book and how roofing and remodeling professionals can improve their time management. Webinar Highlights: Why it’s important to understand time today The differences in being efficient & effective, and proactive …

By Steve Eastlack | August 25th, 2017 |

Making Social Media Work for Your Local Business [eBook]

Is your social media strategy working? Anyone with a passing knowledge of digital marketing knows what a powerful tool social media can be. The question is, do you know how to make it work hard for your business? There’s a lot more to hardworking social media marketing than frequent posts and smart hashtags. In Making …

By Steve Eastlack | August 23rd, 2017 |

Why Local Businesses Should Use Facebook Advertising

To promote content on Facebook or to not promote content on Facebook. That is the question on every business’s mind. No matter your goal – raise brand awareness, drive website traffic, earn customer loyalty, increase sales, and so on – when it comes to social media, Facebook offers the greatest potential to achieve those goals. …

By Steve Eastlack | August 18th, 2017 |

Using YouTube to Generate Leads for Home Services Professionals [eBook]

Does your business have a YouTube channel? What you should never forget is that YouTube is the 2nd largest search engine after Google. In the marketing world, attention is prime currency, and one of the most effective ways to grab your customers’ attention is video. It’s an opportunity your business simply can’t afford to miss. …

By Steve Eastlack | August 18th, 2017 |

Mark Richardson Invites You to Join: Control Your Day Before Your Day Controls You

Mark Richardson is highly regarded as a pioneer in developing standards of professionalism in the construction industry. Join Mark as he reviews his new book and how business owners and remodeling professionals can improve their time management. WATCH ON DEMAND Webinar: Mark Richardson on Controlling Your Day Before Your Day Controls You Highlights: Why it’s important to understand time …

By Steve Eastlack | August 18th, 2017 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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