July 2017 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: July 2017

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Marketing Energy-Saving Roofs This Summer

In most parts of the country, peak heat—the “dog days of August”—is here. As prospective roofing customers swelter in their homes, now is the perfect time to market to them by explaining how the right energy-saving roofing solution can help keep their homes cooler, and save them big money on energy costs. Of course, this …

By Rieva Lesonsky | July 31st, 2017 |

[WEBINAR] Artificial Intelligence & The Home Contractor Journey

Join us to hear how A.I. and new technologies are shaping the future of business. Webinar: Artificial Intelligence & The Home Contractor Journey A.I., natural language processing and machine learning tools are all new technologies that can assist business owners sift through the data of micro-messages that potential customers see in your online presence to help …

By Steve Eastlack | July 28th, 2017 |

[WEBINAR] In Their Face: Making the Most of Tradeshows, Conferences and Events

How many leads did you gather at your last remodeling or roofing home show?  Webinar: In Their Face: Making the Most of Home Shows, Tradeshows and Events If you’ve ever wondered how to navigate the hectic aisles of an industry home show—or how to best represent your business and attract consumers to your booth—Hillary Berman has …

By Steve Eastlack | July 28th, 2017 |

Mark Your Calendar for These Exciting August Webinars!

In Their Face: Making the Most of Home Shows, Tradeshows and Events UPDATE: This webinar has already occurred and is now available as an on demand webinar. How many leads did you gather at your last remodeling or roofing home show? If you’ve ever wondered how to navigate the hectic aisles of an industry home …

By Steve Eastlack | July 28th, 2017 |

[VIDEO] Solving the Local Marketing Challenge for Eye Doctors: Proving ROI with the Surefire Cloud

Calling all Eye Doctors! It’s time to get perspective on how your marketing is really working. Introducing the Surefire Cloud, an affordable lead generator with automation to connect with customers, keep online directories updated, and so much more: Publish across 70+ business directories and make changes instantly Create, approve, and manage social media; publish new website …

By Steve Eastlack | July 28th, 2017 |

[VIDEO] Good Reviews & How to Get ‘Em

In this on demand webinar, a panel of experts share their thoughts, experiences, and best practices for managing a business’s online reputation. Panel: Tara Lewis – Regional Marketing Director, Yelp Chelsea Welsh – National Marketing Manager, Gutter Helmet Kami Huyse – CEO, Zoetica Highlights: Using your biggest fans and positive reviews to drive more leads …

By Steve Eastlack | July 28th, 2017 |

[PODCAST] 10 Misconceptions That May Be Hurting Your Remodeling Business

In this episode, Mark Richardson talks through the top 10 misconceptions in the remodeling industry. These misconceptions are often what is holding back a business from just getting by to being highly successful. As a business owner and remodeling professional, it’s time to wipe away these common misconceptions! Stay Connected If you’d like to gain …

By Steve Eastlack | July 25th, 2017 |

4 Home Improvement Sites for Your Remodeling Business

Homeowners planning home improvement projects unanimously turn to one place to find contractors: the internet. So, obviously, that’s where your remodeling business needs to be? In addition to creating your own, search optimized business website, you can boost your chances of being discovered by getting listed on popular home-improvement referral sites. Here are four home …

By Rieva Lesonsky | July 24th, 2017 |

[WEBINAR] The Local Marketing Challenge: Proving ROI with the Surefire Cloud

Imagine quickly activating Google AdWords and Facebook Advertising campaigns optimized for leads… specifically for the eye care industry! Highlights: What could you accomplish in your first 7 minutes on the Surefire Cloud? Imagine the possibilities. PUBLISH directly to your website and social media channels. Monitor and respond instantly. SUBMIT your business to local directories and check your current listings. MONITOR online …

By Steve Eastlack | July 23rd, 2017 |

[WEBINAR] Good Reviews & How to Get ‘Em

Understanding the value of engaging with reviewers online and crafting the best responses Meet Your Speakers Highlights:  Using your biggest fans and positive reviews to drive more leads  The value of engaging with reviewers online and crafting the best responses  Promoting positive reviews to expand your audience and improve brand sentiment  Getting new reviews on …

By Steve Eastlack | July 22nd, 2017 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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