June 2017 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: June 2017

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[PODCAST] Top Selling Mistakes Made By Remodeling Contractors

In this episode, Mark Richardson lists the 10 mistakes remodeling contractors make most often as it relates to selling; and walks through steps to avoid them in order to close the deal. Stay Connected If you’d like to gain insight, ideas, and knowledge that’ll help you establish a strong foundation to grow a sustainable business, …

By Steve Eastlack | June 27th, 2017 |

6 Steps to Improving Communication in Your Roofing Crew

Is your roofing crew communicating well? Communication problems in the workplace—and especially on the jobsite—can hurt your roofing business’s efficiency in the field, its reputation with customers and its profitability. For employees, communication problems mean less job satisfaction; for you, they can mean more difficulty attracting and retaining qualified workers. Don’t think communication is that …

By Rieva Lesonsky | June 25th, 2017 |

Mark Your Calendar for These Exciting July Webinars!

Webinar: Don’t Compete; Differentiate. How Independent Practitioners Should Market Their Practice Calling all Eye Doctors! Join Dr. Bazan for an engaging discussion on the advantages independent practitioners have over national chains as it relates to patient interactions. How to leverage a wide product selection that provides patients more opportunities Ways to build relationships with your patients …

By Steve Eastlack | June 23rd, 2017 |

[VIDEO] For Your Viewing Pleasure: Using YouTube to Get New Patients

It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube). Video marketing trends in the eye care industry Using YouTube to reach your ideal target audience Ways consumers are engaging with video; watching, sharing, live …

By Steve Eastlack | June 23rd, 2017 |

[VIDEO] For Your Viewing Pleasure: Using YouTube to Generate Leads

It’s a visual world and every business has a story to tell. Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube). Video marketing trends in the home services industry Using YouTube to reach your ideal target audience Ways consumers are engaging with …

By Steve Eastlack | June 23rd, 2017 |

[PODCAST] How to Create a World-Class Client Experience

The remodeling industry has always been driven by relationships and personal referrals. However, in today’s society, it’s never been easier for people to go online and write a review of a business. This dynamic shift makes it extremely important to deliver world-class client experiences. In this episode, Mark Richardson shares what remodeling contractors can do …

By Steve Eastlack | June 22nd, 2017 |

[WEBINAR] Turning Exceptional Service into Outstanding Referrals

Turning Exceptional Service into Outstanding Referrals UPDATE: This webinar has already occurred and is now available to view on demand.   Join Sam Beiler, Marketing Director at Equipter, for a discussion on how exceptional service can inspire outstanding referrals. Sam will share the following: Ways home services contractors can create an environment that drives referrals …

By Steve Eastlack | June 22nd, 2017 |

Using Google Image Search to Create More Buzz for Your Practice

Technology offers several free ways for building a web presence and creating buzz for your practice. But figuring out how and where to spend your time and money to maximize your ROI (return on investment) requires some planning. Last week I sent you some helpful tips on Google My Business (you can find a recap …

By Shashi Bellamkonda | June 20th, 2017 |

[Webinar] For Your Viewing Pleasure: Using YouTube to Get New Patients

UPDATE: This webinar has already occurred and is now available on demand. Calling all eye doctors! Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s 2nd largest search engine – YouTube. Video marketing trends in the eye care industry Using YouTube to reach your ideal target audience …

By Steve Eastlack | June 20th, 2017 |

8 Tips for Managing Cash Flow in Your Roofing Business

            Like many other businesses affected by seasonality, roofing companies often struggle with irregular cash flow. Bad weather that keeps your team from starting or finishing roofing jobs, reduced demand during winter months, and regional economic trends that make homeowners reluctant to spend can all slow down business for your …

By Rieva Lesonsky | June 19th, 2017 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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