What do customers look for when conducting a search for a location nearby?
We invited Forrester’s Collin Colburn to talk about how the customer journey to a local business is no longer linear but a loop. His insights may be useful for your business or client’s business. Come join us by registering here.
Collin will be sharing insights fresh from his Forrester Research report that has just been published. He gave us a few teasers: Digital spend is overtaking TV spend this year, 50% of marketing budgets in future will move to digital and 5 tactics companies use to entice local searchers.
The presentation is divided into:
- Why local now?
- What is local search?
- What types of companies should care?
- What offers should I give?
- Get Recommendations on how to entice local searchers
Your customers are increasingly using search to find products, stores, branches, and agents near them. But most marketers don’t know what to offer their customers during this location-specific need. This webinar will discuss what consumers look for from local search and what marketers should do to entice customers to come in-store.