Marketing Professionals – What Has Changed With Local Search? Let’s Discuss

Mindblowing Local Search Insights How Customers Choose Local Businesses-1

What do customers look for when conducting a search for a location nearby?

We invited Forrester’s Collin Colburn to talk about how the customer journey to a local business is no longer linear but a loop. His insights may be useful for your business or client’s business. Come join us by registering here.


Collin will be sharing insights fresh from his Forrester Research report that has just been published. He gave us a few teasers: Digital spend is overtaking TV spend this year, 50% of marketing budgets in future will move to digital and 5 tactics companies use to entice local searchers.

The presentation is divided into:

    • Why local now?
    • What is local search?
    • What types of companies should care?
    • What offers should I give?
    • Get Recommendations on how to entice local searchers

Your customers are increasingly using search to find products, stores, branches, and agents near them. But most marketers don’t know what to offer their customers during this location-specific need. This webinar will discuss what consumers look for from local search and what marketers should do to entice customers to come in-store.

Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Local – Bellamkonda is also the Adjunct faculty member of Georgetown University. Shashi is passionate about helping small business and has spoken on Small Business and social media tools at conferences like SXSW, IABC, PRSA, Mid-Atlantic Summit, MarketingProfs and Affiliate Summit.

Shashi was honored with the Washington Business Journal’s Washington Minority Business Leader award. He was previously featured in Washingtonian’s Top 100 Tech Titans list in the Community and Thought leadership category of the Washington Tech Titans list and the Washington Business Journal called him the Social Listener.He has co-authored chapters in two books also been featured in 15 Books on marketing and social media.

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