Blog, Our Blog, Webinar,
Time: 4:00 pm ET
Houzz is a growing online community for architecture, interior design, and landscape design, and is therefore, important to contractors and those working in home improvement. With over 35 million monthly users, 90% of whom are homeowners, it makes sense that contractors are taking notice.
In one week, Surefire Local is hosting a webinar for contractors seeking to grow their business with Houzz. We invited Lindsey Thudin, Industry Marketer from Houzz, to present and walk you through the steps to maximize your exposure.
Maximize Your Exposure on Houzz
Among the items that Lindsey will share are the following 3 core components to a successful Houzz profile:
- A complete profile that includes your business information: Having your profile complete with accurate information is critical. Homeowners are using Houzz expecting you to engage with them and to answer their questions. They’re on there looking for more information about you and having a complete profile is the best way for you to appear in search results. Lindsey will show you exactly what you need to fill out in order to have a winning profile.
- Using projects to showcase your work: A contractor’s best tool to winning new customers are their project photos. Houzz provides a platform where you can showcase these past project photos with plenty of descriptions so customers can find exactly what they’re looking for, and at the same time see the value of work your business provides. Lindsey will walk you through the process of optimizing projects and uploading photos.
- Requesting reviews: Online reviews are more important now more than ever. 88% of consumers trust online reviews as much as personal recommendations. The process of requesting reviews is slightly different for each review site you list on. Lindsey will educate viewers on the proper steps for asking for reviews.