With the New Year firmly underway, it’s time to look at the marketing forecast for 2015. From mobile engagement to social banking, this year will see the rise of several new social media trends. Cater your social media marketing plan to the following six new developments to position your brand for a successful 2015.
Mobile Is King
Mobile media is no longer secondary; by the end of 2014 it had surpassed desktop usage for the first time ever. 60% of digital media is now consumed on smartphones or tablets, which is a staggering 10% increase from last year. In 2015, cater your marketing campaign and content creation to the mobile user to leverage this rapidly growing trend.
The Rise of the Vlog
Video content, specifically on YouTube, is shared some 12 times more than text posts and links combined. Get your brand in the game by creating or expanding on your vlog (video blog). You can produce your own channel or request exposure on popular third party vlogs in exchange for free goods. Create great content by keeping it human. Some ways to achieve this are:
- Keeping content imperfect
- Focusing on people-centered experiences
- Allowing consumers to help with content generation.
A Paid Boost
It’s true that while anyone can promote their brand on social media goliaths like Facebook and Twitter, most of these posts are likely to go unseen unless you’re willing to pay for a boost. Facebook and Twitter are increasingly using their promoted posts and tweet features to allow businesses to increase their visibility. Choose which social media platforms best serve your business goals and make paid boosts part of your marketing budget for 2015. Invest in a Facebook handbook to get the best ROI possible.
The Social Buy
In 2014, Twitter and Facebook each unveiled a “Buy” button that is integrated into tweets and posts. The new phenomenon is known as social shopping and is set to provide tremendous opportunities for savvy marketers in 2015. Adding a social buy button to posts has the potential to yield increased sales, specific revenue from social media, and engage consumers with brands in an exciting, new way.
The Social Bank
Beyond the buy button, major social media networks are on the verge of introducing contactless payment platforms. This would enable users not only to buy goods online, but also send cash to friends using direct debit. If users are willing to trust social media networks with their money, the effect could turn Facebook, Twitter, etc. into major financial arenas.
Pressure for Privacy
One of the central challenges for marketers in 2015 is finding the balance between data sharing and privacy. Unlike Facebook and other social media giants, newer platforms like Ello promise never to sell user data. There is increasing pressure to provide privacy for users and this is a challenge that will only come under deeper scrutiny in 2015.
These are just six of the top trends in social media that smart marketers can leverage for a prosperous 2015.
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