Surefire Local Appoints Industry Veteran Sean Kidder CTO to Strengthen Management and Technology Team

Herndon, VA, September 3, 2014-

On the heels of its first appearance on the Inc. 500, Surefire LocalTM, a leading provider of local digital marketing technology and services, today announced Sean Kidder is joining the Company’s management team as Chief Technology Officer.

Sean Kidder is an experienced technology and operations executive with broad and deep experience scaling difficult technology challenges. Sean has a successful track record building technology solutions at Fortune 500 enterprises like AOL and Fannie Mae, as well as, mid-sized and start-up ventures. With over two decades of experience in technology and operations, Sean will lead the evolution of the Company’s Enterprise Technology Services, develop and integrate new products and guide the strategy for scaling SaaS operations. Mr. Kidder will report to Chris Marentis, CEO, and will be based out of the Herndon, VA office.

“Sean Kidder is the kind of technology executive that will take our platform to an entirely new level of sophistication and scale,” said Chris Marentis, CEO of Surefire Local. “A key challenge for high growth businesses like ours is attracting top talent to fuel our growth with new ideas and fresh energy. I am very excited to work with Sean to take Surefire Local to that next level.”

The new platform integrates, coordinates and connects “best-of-breed” marketing technologies with the Company’s local marketing coaches to drive visibility and leads for national brands and their network of dealers, franchises and contractors.

“I chose Surefire Local because they are an emerging leader in the multibillion dollar local marketing industry – an industry for which I have tremendous passion. The Company spent the last four years building a strong foundation and business model. I look forward to developing a technology stack that accelerates growth and client results,” said Sean Kidder, incoming Chief Technology Officer of Surefire Local.

About Surefire Local

Surefire Local is a SaaS technology and services company that connects national brands with their networks of franchises, dealers or contractors to drive marketing campaigns and new customer acquisition at the local level. Surefire Local’s marketing solutions ensure:

• Consistent implementation of new technology so that online efforts evolve with the continuous changes in digital marketing, social media and search.

• Coordinated campaign delivery and message control across channels (e.g. website, social, directories, mobile) that results in an amplified brand exposure and impactful, memorable connections with a desired audience

• Big data and analytics are systematically leveraged to optimize addressable marketing at both the national and local level

Led by a senior team that has built successful leading media brands, the company has a distinct understanding of local businesses and their marketing needs.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 3 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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