Thanks to your experience in remodeling, you know that a remodel can have a tremendous positive impact on the value of a home or a business—but only if the job is done correctly.
The same rule applies to your business website. If you take the proper steps during your website remodeling project, the finished product can drastically improve your bottom line. Here are a few of our favorite tips from local internet marketing pros:
These days, it’s not simply enough to have a website for your remodeling business. To make it possible for customers in your area to find your website through a search engine, you must present an image of credibility for both first-time and repeat visitors.
First, make sure that you’re using your website to showcase positive testimonials from your customers, who will tell first-time visitors that it’s worthwhile to learn more about your business. When people spend more time on your website, your bounce rate decreases; over time, a lower bounce rate will contribute to a better search engine ranking. For more information about search engines and how you can boost your ranking, see our website audit handbook.
Also, be sure to feature any press, accreditation, or other recognition on your website homepage.
Provide Customers with Useful Information
The best business websites also prove useful to customers and potential customers who are looking to experts to help them with their everyday problems. In addition to highlighting your reputation for high-quality remodeling services, for instance, you might also choose to manage a blog that contains step-by-step instructions and inspiration for do-it-yourself remodeling projects. Interesting blog content keeps visitors coming back to your website.
Keep Your Content Concise and Easy to Understand
Make sure that the content is written in a way that’s easy for your customers to understand. Avoid jargon and acronyms that they may not recognize. Otherwise, they may be intimidated by your expertise and avoid your website altogether.
Most web users skim web pages, so be sure to keep your content brief and to the point. Use bullet points and subheadings to break your content into sections that readers can skim quickly.
Readability is especially important for mobile sites. For the mobile version of your website, it’s best to keep text to only one column and to break up content into even smaller sections.
Use Images Effectively
When used effectively, images alongside content can significantly increase user engagement—as long as the image relates to the content. If users sense that an image is unnecessary and irrelevant to your content, however, it could have the opposite effect, so make sure your images complement your text.