Why Businesses Must Use Social Media Analytics Tools

Today, social media is a critical component of any business’s marketing plan. Although many national companies and local businesses have been connected to social media networks for several years now, they’re still facing key challenges. For instance, it’s difficult for many companies to tie their social media efforts to business goals.

That’s where social media analytics tools come into play. Through these tools, marketers have been able to:

  • Track their social media campaigns
  • Analyze their brand and reputation (To learn how to create a reputation that gets your business leads, see our reputation management handbook.)
  • Track website traffic coming from social
  • Track leads and sales

More Marketers Turning to Social Media Analytics Tools

The number of marketers that use these valuable tools is growing fast. In fact, more than 60% of businesses and organizations in North America are now using them, and that percentage is likely to grow even further.


Research also shows that when social media networks, such as Facebook and LinkedIn, introduce a new set of analytics tools, marketers are quick to adopt them. Over the last two years, the number of marketers that use these tools has surged.

Many of these tools are becoming more advanced, especially for Facebook with the recent release of it’s new targeting options- partner categories. Check out our Facebook handbook to learn how to leverage all of the benefits of this powerful social network to your advantage.

Challenges for Businesses

Unfortunately, these tools don’t solve all of marketers’ problems, especially when it comes to calculating the return on investment. Also, many businesses report that they don’t have the staffing or resources needed to fully implement a social media marketing plan. What some business owners don’t realize is that managing an online presence and tracking social media campaign sometimes requires the work of a full-time social media marketing professional. But some business owners are more hesitant to increase their staff to accommodate this because they do not see the potential these networks can have on their bottom line.

Turn to Professionals for Help

While business owners understand that more data is valuable, it can sometimes be overwhelming for them to sort through it all and determine the best course of action for their company. Thankfully, business owners can turn to experts for help with their national enterprise marketing and social media campaigns.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 4 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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