If you made the mistake of brushing local social media marketing aside several years ago, now is the t
ime to face the facts. No business can afford to miss out on the powerful opportunities of social media networks to drive sales.
Facebook Beats Out the Rest
When it comes to social networks, Facebook shines above the rest. Almost everyone who spends time online has a Facebook account, and studies have shown that they spend a significant portion of their online time browsing the site. So it’s not surprising that with 1 billion users worldwide, it’s the fastest-growing social network, even though it’s 10 years old.
Set Your Company Apart on Facebook
Fortunately, Facebook has been tweaking its advertising options over the years, and now Facebook offers something for almost every type of business.
- Try a Facebook ad – Facebook advertising enables business owners and marketers to selecta targeted audience. The targeting options seem endless, especially after Facebook released it’s partner categories a few months ago. You can target based on geographic location, age, gender, interests and even target based on what people do on the Internet outside of Facebook. Each ad includes a headline, text, and image, with a link
to a destination URL. In general, the more targeted the ad, the higheryour conversion rate will be.
- Launch a giveaway campaign – Use a tab on your Facebook page to launch a giveaway campaign. It’s a great way to get customers engaged with your business online and more importantly, get leads. Get even more benefits from a giveaway campaign by promoting the giveaway on other social networks, such as Twitter, Google+ and Pinterest.
Check out our Facebook handbook to learn more about leveraging all of the benefits Facebook has to offer.
Even though Facebook is considered the most powerful social network out there, it’s also important to check out other networks as well. Twitter, Pinterest, and LinkedIn are also growing rapidly and depending on your industry, there may be a few that better enable you to connect with people who are interested in your products and services. For instance, if you’re a plumber, architect, or contractor, check out Houzz.com, a website dedicated to home remodeling.
Get Connected with LinkedIn Groups
When it comes to LinkedIn, one of the best ways to reach people is through their Groups. By joining a Group, you can become involved in discussions that relate to your company’s industry. In addition, businesses should encourage their employees to maintain personal LinkedIn profiles, which can be used to produce more business leads.
Use Twitter to Expand Your Marketing Reach
Twitter is great for businesses that want to expand their circle. Even if your business is local, you can use Twitter to introduce yourself to people who are outside of your network. Post links to relevant articles, quotes, and photos to build your reputation as an industry leader.