There’s no better time than Valentine’s Day to show your customers some love. We’ve taken a look at some of the best Valentine’s Day campaigns and compiled a list of tips for small business owners.
Create a Video to Announce Your Campaign
Some of the best Valentine’s Day marketing campaigns out there utilize short YouTube videos to generate interest among consumers. For example, Uber, the on-demand car service company, created a short video to advertise its Valentine’s Day flower delivery service. If you decide to go this route, be sure to keep your video short and to the point. If your campaign can’t be explained in less than 60 seconds or so, it’s probably too complicated for customers to want to participate.
Some brands choose to get their customers involved in creating videos, too. Set up a Vine video contest that ties in with your business and Valentine’s Day.
Tie in Social Responsibility and Advocacy
Keep in mind that a Valentine’s Day campaign doesn’t have to be all about your company. In fact, your customers may appreciate the opportunity to help others in need. For example, MegaRed, well known for its heart-healthy supplements, offered customers the opportunity to give a loved one a free sample of their product. Then MegaRed upped the ante by promising to help even more people: if 100,000 people requested samples, the company would donate $100,000 samples to the National Coalition for Women with Heart Disease.
Have Some Fun
When it comes to Valentine’s Day, consumers expect fun as well as a little creativity. To celebrate Valentine’s Day, Planter’s Peanuts made three funny e-cards available to people to download through their Facebook page. Not only did the company engage its audience in a fun way, it also communicated that peanuts are actually good for your heart, which ties in with National Heart Health Month
Use Social Media to Get the Word Out
Even if you’re running a last-minute campaign for Valentine’s Day, it can be communicated quickly through local social media marketing. In fact, some businesses and organizations have chosen to communicate their Valentine’s Day marketing campaigns solely through social media channels. Last year, the State of New Jersey and the Small Business Association worked together to encourage people to celebrate Valentine’s Day on the Jersey Shore to help the region regain economic strength after Hurricane Sandy.
The success of the State of New Jersey campaign proves that Valentine’s Day campaigns don’t necessarily need to take a lot of your time. Your campaign can be as simple asking your social media followers to weigh in on a simple question about Valentine’s Day.
Create a Short Survey
Some businesses take their questions for customers a step further, setting up a short survey for their blog. Customers who want to participate just answer a few simple questions, and the company’s social media managers highlight the best responses on their Facebook and Twitter feeds. The person with the best response receives some sort of small prize. This type of campaign works well for busy small businesses because it helps them get lots of business leads, and it doesn’t take a lot of time to implement.
As always, small businesses that are looking for marketing guidance can turn to local marketing experts for help.