Over the last year, Facebook has been making enough changes to make small business owners’ heads spin, and not all of the updates have been welcome. Now Tech Crunch is reporting that Facebook has unveiled yet another modification, and this time it’s positive news for Facebook page owners and managers. In fact, it could be said, that this tweak in Facebook’s algorithm is great for business owners who want to connect more users with their businesses.
Keep Text-Only Posts to a Minimum
A recent study by Facebook found that people are likely to engage with text-only content from their friends, but not from Pages that they follow. In response, Facebook changed its News Feed algorithm to show more text-only updates from friends but fewer from Pages.
This news is encouraging to many of Facebook’s business users, because it implies that Facebook is beginning to evaluate the difference between personal and business users, and it’s using the data to make changes that benefit both user types.
The bottom line: For Facebook Page managers, it’s best to avoid text-only posts in favor of link-share and image-share posts.
Reach More Followers with Link and Image Shares
So instead of delivering more text-only posts from Pages to your customers’ News Feeds, Facebook is now making it easier for you to reach customers with link-share posts.
However, to reap the benefits of this modification, it’s important for small business Page managers to make a slight change in the way that they’ve been sharing links. In the past, many Page owners tacked links on to the end of their text-only Facebook posts. Unfortunately, this method of sharing links with your Facebook followers is no longer effective, as it’s now considered a text-only update.
Thankfully, it’s easy to get around this problem. Simply use Facebook’s link-share tool, which is available to all Business Page users. That way, your followers will also see a thumbnail photo from your link as well as a short description of the web page, making it a richer experience for the user. These types of posts also encourage people to like, share, and comment on your posts, which is great for local social media marketing.
The best part is that these link-share posts are now more likely to end up in your followers’ News Feeds, which they’re browsing every day (and in some cases, every hour!). Just keep delivering high-quality, engaging Facebook content, and you’re likely to see your marketing efforts pay off for your company.
If you’re interested in learning more about how you can connect with your customers and gain more visibility for your brand, turn to local marketing experts for help.