The definition of mobile marketing for lead generation isn’t concrete to everyone. For many, it’s as simple as creating an App or optimizing a website for mobile screens. However, the subject is much broader and the demand for it is growing rapidly this year.
What is mobile responsiveness anyway?
Google estimates that 67% of mobile users are more likely to buy from sites that are adaptive to their devices. Still, the term “responsive” can be confusing because on the surface, it’s just making a site’s buttons and text bigger to make them easier to click and read. Then again, when you dig deeper, there several other important factors that demand equal attention:
- Make everything visible at a glance – make sure that all of your site’s features are visible immediately. A survey by Google shows that for 78% of users, it’s necessary to find what they’re looking for in one or two clicks. Conversely, if they have to click more than that or pinch their fingers together to zoom in numerous times, 79% would leave and look for another site.
- Have just one URL for all your site’s versions – mobile responsive sites rank better on search engines. If you keep only one URL for both your mobile and desktop versions, all the link traffic goes to a single place, and this serves to further your SEO efforts. Moreover, this allows users to share your content more easily and prevents you from publishing duplicates.
- Avoid visually heavy designs – making your website look good is important, but not at the cost of the user experience. With a lot of distractions on a small screen, your call to action buttons may get buried and for marketing, they’re still the most important tools to get leads.
- Get straight to the point – flowery words and sentences have no room in the mobile space. Typically, users can only dedicate a small amount of time and attention to digest your content so you have to use titles that grab their interest and get to the point immediately.
It’s essential to adhere to the above areas because according to a post on Marketing Land, 25% of all worldwide Internet traffic is projected to come from mobile devices. This presents a huge opportunity but tapping into it successfully can be a vast undertaking especially for small businesses.
One of the main difficulties is that most of the established internet marketing practices and site development principles are geared toward desktop users. Use this tool to find out how your site looks on different devices and if you feel that it needs work, contact our website design experts to help you maximize your online impact.