HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Year: 2014

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Google My Business Updates Can Help Your Online Marketing Plan

Thanks to recent updates from Google, it’s now easier than ever for consumers to find local businesses in their area. Now marketers can use Google My Business as a component of their online marketing plan to enable customers to zero in on your business in their neighborhoods. Overall, the product is great for small neighborhood …

By Chris Marentis | December 23rd, 2014 |

Most Effective Marketing Strategies for 2015

Now that 2014 is winding down, it may be a good idea to start crafting your strategic marketing plan for 2015—if you haven’t already. Although the principles of effective marketing never change, there are always some changes in technology and the way consumers interact with businesses online that may change the way you want to …

By Chris Marentis | December 18th, 2014 |

Google Wants Websites to Have a Responsive Web Design

Now that more and more of your customers are using their mobile devices to find local businesses, it’s more important than ever for internet marketers to make sure their websites are mobile friendly with a responsive web design. Google knows the importance of mobile friendly websites, too. Without mobile users, it would lose more than …

By Sean Kidder | December 12th, 2014 |

Leverage LinkedIn Groups to Increase Your Online Presence

In fact, a large percentage of LinkedIn users visit the site every day, thanks in part to its recently added news feed. Besides this robust news feed, which is often filled with intriguing articles from the business world, LinkedIn also makes it possible for people with similar interests to join groups where they can engage …

By Steve Eastlack | December 5th, 2014 |

Key Components of an Optimal Email

Although email marketing may seem outdated, it’s still an effective way for businesses to attract more customers to their website. In fact, nearly 70 percent of consumers make purchases as a result of an email. Because more than 90 percent of consumers check their email at least once a day—and many check several times a …

By Jennifer Clark | December 3rd, 2014 |

SEO Tips for Your 2015 Marketing Strategy

Toward the end of the year, business owners like yourself are getting ready for the new year, and if you’re like most companies, you’re aiming for more web traffic and more customers. The good news for online marketers is that the rules haven’t changed all that much. Since the beginning, major search engines likes Google …

By Chris Marentis | December 1st, 2014 |

Which Is Better: YouTube Links or Facebook Video?

Thanks to competition among the major social media networks, there’s now enticement for companies like Facebook to release improved site features. In an effort to keep up with YouTube, one of its most formidable rivals in the realm of video, Facebook has made it much easier for businesses and individual users to upload videos on …

By Steve Eastlack | November 28th, 2014 |

How an Online Marketing Blog Can Get Your Business Leads

In addition to educating and informing your customers, business blogs come with a host of benefits and opportunities to generate leads, which are necessary for the growth of your company. First, it’s important to keep in mind that any customer who ends up on your business website may not be sure that your business is …

By Steve Eastlack | November 26th, 2014 |

Strategies Marketing Experts Use for Responding to Negative Online Comments

For several years now, consumers have turned to the Internet to learn which companies and brands they could trust, and local marketing experts have come to find out that consumers are much more likely to trust a friend’s review than any marketing piece. In fact, online reviews can be a great way to attract new …

By Chris Marentis | November 25th, 2014 |

The Best Online Marketing Plan Aligns Marketing & Sales Together

It’s no secret to online marketers that instead of listening to what companies have to say, consumers turn to the Internet to learn about the products and services they need. That’s why the challenge is only increasing for sales and marketing professionals. Thankfully, your team’s sales and marketing forces can work together to find new …

By Chris Marentis | November 24th, 2014 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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