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Brands with a strong online presence have the opportunity to drive traffic to their physical locations. In the brick-and-mortar realm, if you’re stuck among a crowd of brands vying for local consumer attention , it can be a challenge to stand out, especially if your business does not rely on window displays. This rings true for businesses like dental offices, law firms, and insurance providers that operate out of local offices, but maintain professional office space.
Establish Your Market Presence
People are always more comfortable going to places that they are familiar with. If consumers don’t know about your business, even if they see it on a regular basis, the chances of them going inside your office can still be low. Therefore, the first step is ensuring that customers know who you are and what you offer.
To do this, it’s important to list your business address and other details in public directories and mapping applications. Registering on Google Maps is particularly important because it’s widely used and offers many tools that help consumers find exactly what they’re looking for. To illustrate, once you’re established in these arenas, your business becomes visible to people running a local search for your services, giving you the chance to stand out against your competition.
It’s all about Giving Directions
Google has brought back its map embedding feature so you can post maps with ads directly on your website. This enables you to lead visitors to your physical location for special events or promotions and increase the amount of publicity for your brand. Moreover, with programs like Google Places, consumers can find out a lot about your products and services before they get to your store, giving you plenty of advertising opportunity.
If your business is marked on online maps, people can locate you on the go using a mobile device, and then use mobile GPS to get to your business.
The location of your office or storefront is just as important as its accessibility to customers. If people can get to your place of business easily, it doesn’t matter if you’re in the center of the city or the outskirts. If you’re wondering how to take advantage of all the tools that can help customers locate you, contact local marketing experts for guidance on the best options for you.