November 2013 - Digital Marketing for Contractors and Small Businesses

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: November 2013

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Facebook Star Ratings: The Possibilities for Franchise Owners

In what might be an effort to complete with Google+ Local and Yelp, Facebook is testing star ratings to business pages. If you’ve looked at your Facebook page over the last week, you may have noticed the star rating at the top of your timeline. What does your business’s star rating actually mean? We’re here …

By Chris Marentis | November 25th, 2013 |

How to Wow Customers with Infographics

We in the local social media marketing industry know that it’s critical for small businesses to use eye-catching visuals to engage their customers. Fortunately, many small business owners understand the importance of visual communication, and they know that most social media users gloss over a large block of text. Infographics have become the ideal way …

By Chris Marentis | November 21st, 2013 |

Facebook Mobile Usage Is Growing- What It Means For Contractors

When you see people staring at their mobile phones—whether they’re on the bus, in line at the grocery store, or in a dentist’s waiting room—chances are they’re checking Facebook. According to a Social Media Today article, Zuckerberg said about 48 percent of mobile users’ daily time is spent on Facebook and 49% of it’s total …

By Chris Marentis | November 20th, 2013 |

Plan Now for a Stress-Free Holiday Campaign

  Even though you may grumble when you see holiday decorations appear in stores just hours after Halloween, it’s important for small businesses to develop their holiday marketing plans well in advance of December 25. By getting a head start on the holidays, you can ensure that you’ll run a smooth campaign that won’t add-on …

By Chris Marentis | November 18th, 2013 |

What Google Analytics can do for your Content

Local marketing experts know that understanding your clients is the key to your marketing success, no matter how large or small your company is. Fortunately, business owners have many digital tools at their disposal, but the difficult part is knowing how to use them. Thanks to Google Analytics, you have access to a wealth of information …

By Chris Marentis | November 14th, 2013 |

Why Your Small Business Needs a Mobile-Friendly Website

  If you’re a small business owner, mobile search is difficult to ignore. In fact, your customers are using their mobile phones for 25% of their searches. Most likely, it’s also where they turn for directions to your business and your hours of operation. That’s why most businesses, even small ones, need a mobile-friendly website. …

By Chris Marentis | November 13th, 2013 |

How Lawyers Can Use LinkedIn Effectively

  For lawyers in particular, LinkedIn can be a powerful networking tool. The success of your law firm depends on your ability to make personal connections with people, and ultimately, to get them to trust you. According to Mashable, LinkedIn is a great way to make those connections, as long as you’re using it the …

By Chris Marentis | November 12th, 2013 |

How to Find the Best Stock Photos

We’ve all seen generic staged looking stock photos on business websites. Sometimes they’re tacky, sometimes they’re overpriced, and in the worst possible situation, they’re both tacky and overpriced. But if you use stock photos correctly, they can actually be quite useful for your local internet marketing. According to Hubspot, stock photos can add more compelling …

By Chris Marentis | November 8th, 2013 |

What Small Business Owners Need to Know about the New Instagram Ads

  We in the local social media marketing industry have been seeing more and more Instagram photos popping up all over Facebook. Social media users can’t get enough of Instagram’s cool photo editing and sharing features, and it’s a perfect complement to Facebook. When Instagram announced its plans to introduce advertising to its platform, some …

By Chris Marentis | November 7th, 2013 |

Google Brings User Info to Advertisements

  Google is making user reviews, recommendations, and endorsements more powerful by adding users’ profile pictures. When people recommend a dentist on Google, their name and profile picture will appear in the ad, as long as they’re at least 18 years old. Although this feature may be helpful for dentists and medical professionals, your patients …

By Chris Marentis | November 1st, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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