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How To Track Your Performance on Twitter

by: Matt Alderton July/August 2013

Eighty-six percent of marketers agree: Social media is important to their business. And yet, only 26 percent say they can measure their social media success, according to a May survey from online social media magazine Social Media Examiner.

To help bridge the gap, Twitter recently introduced a free analytics dashboard that small business owners can use to track their tweets.

Read more…

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